The Guide to Selling Greeting Cards That Connect and Convert
Selling greeting cards is more than just a side hustle or seasonal craft—it’s a gateway to emotional connection and creative entrepreneurship.
Whether you’re a small business owner, an artist, or someone exploring new revenue streams, the greeting card business offers a unique, affordable, and profitable opportunity.
In a world that often feels fast-paced and disconnected, the simple act of giving a card—especially one that includes a personalized video message—can have lasting emotional impact.
Let’s explore how to stand out in the competitive greeting card market, increase your greeting card sales, and tap into the growing demand for personalized greeting cards, including the rising trend of video cards.
The Timeless Appeal of Greeting Cards
Despite smartphones, instant messaging, and social media, the industry of selling greeting cards continue to hold strong.
The global greeting card industry generated over $20 billion and shows no signs of disappearing.
In the United States alone, it brought in $7.45 billion in 2022, with a steady projected growth rate.
Why the lasting popularity? Greeting cards fulfill a deep human desire: to connect meaningfully. A handwritten or customized card is a tactile, emotional experience—something that digital messages often lack.
As a result, starting a greeting card business offers tremendous potential. The initial investment is low, and the returns can be high with the right product, niche, and marketing strategy.
Is it profitable to sell greeting cards?
Absolutely. When done right, selling greeting cards—especially personalized and video-enhanced ones—can yield impressive margins.
Traditional cards often sell for $2–$4, while a video greeting card with QR codes can fetch $10–$25 each due to their added emotional value and tech appeal.
Why Greeting Cards Are Still So Popular
Even younger generations, including Millennials and Gen Z, have shown a strong preference for physical cards over purely digital messages. Here’s why:
Emotional Connection
The physical nature of a card creates a sense of intimacy. When paired with a QR code linking to a heartfelt video message, the result is a hybrid of tactile and digital interaction. This is especially powerful for special events like birthdays, weddings, and anniversaries.
Year-Round Versatility
Greeting cards are relevant across seasons and life events—birthdays, holidays, weddings, sympathy, thank-you notes, graduations, and more. This makes them an evergreen business model with consistent demand.
Personalization is King
Today’s consumers crave uniqueness. Personalized greeting cards that include names, messages, and customized designs stand out in a sea of mass-produced options. You can also appeal to niche audiences with themes like eco-conscious, minimalism, humor, or pop culture references.
The Power of Video Greeting Cards
Want to stand out? Step into the future with video cards—traditional cards enhanced with scannable QR codes linking to video messages. This unique selling point offers the “wow” factor customers crave.
Why Video Cards Work:
- Interactive Experience: Recipients get to see and hear the sender, making the moment even more special.
- Tech Appeal: Perfect for modern consumers looking for creative gift ideas.
- Premium Pricing: You can charge significantly more than traditional paper cards due to the added value.
- Wider Use Cases: From personal milestones to corporate gifts, the application is vast.
Examples of video card usage:
- A sibling sends a birthday message with music and animation.
- Wedding guests leave individual video greetings for the couple.
- A company sends a custom holiday message to clients.
Maximize Profit with Smart Strategies
Premium Pricing
Because video cards are interactive and tech-enhanced, customers perceive them as more valuable—and are willing to pay more. Depending on complexity, these can be priced between $10 and $25 per card.
Upselling Opportunities
Add layers of customization to boost your revenue:
- Custom video editing services
- Elegant packaging (e.g., wax-sealed envelopes, keepsake boxes)
- Bundled gift sets with matching stationery
Build Long-Term Customer Relationships
Don’t aim for one-off transactions—build a loyal customer base instead. Here’s how:
- Keep Customers Coming: Loyalty programs reward repeat purchases with points or exclusive discounts.
- Bulk Discounts: Perfect for events like weddings or company orders.
- Encourage Sharing: Ask happy customers to share their video card experiences on social media.
Leverage GiftLips’ Bulk Feature for Efficiency
If you’re looking to scale your greeting card business, GiftLips makes it easy to handle large orders with style and efficiency.
Key Features:
- Custom Covers: Design your own branded card covers—perfect for companies, weddings, or exclusive event invitations.
- Pre-Made Templates: Don’t have a designer? Use customizable templates to stay on-brand.
- Streamlined Production: GiftLips handles printing, fulfillment, and delivery—so you can focus on sales and customer engagement.
Pro Tips for Marketing Greeting Cards
What sells best?
- Birthdays – Top year-round category
- Holidays – Christmas, Valentine’s Day, Easter
- Mother’s & Father’s Day – High emotional appeal
- Sympathy & Thank You Cards – Often bought in bulk
- Weddings & Baby Announcements – Ideal for sets and video integrations
💡 Fact: Americans purchase around 6.5 billion greeting cards annually, and women are the primary buyers.
Pricing Strategies
- Handmade cards: $5–$14
- Video cards: $10–$25
- Bundles: Encourage volume sales (e.g., 5 for $20)
Diversify Your Sales Channels
- Online: Sell on platforms like Etsy, Shopify, and Amazon Handmade.
- Craft Fairs: Great for exposure and community building.
- Retail: Partner with local boutiques or gift shops.
- Corporate: Offer bulk discounts and branded card services.
The Future of Greeting Cards Is Here
The greeting card industry is evolving, and video greeting cards are leading the charge. This is a golden opportunity for creative entrepreneurs to launch or expand a greeting card business that’s not only profitable but emotionally meaningful.
So, whether you’re a designer, a solopreneur, or a brand looking to connect with clients in a more personal way—now is the perfect time to get started.
🚀 Ready to elevate your greeting card game? Visit GiftLips today and bring your business to life with custom video greeting cards.
