The Story of Matteo Cuppari and Luxcar’s Journey to Redefine Luxury in Dubai
In the ever-evolving world of luxury mobility, where exclusivity and experience define success, Matteo Cuppari has positioned himself as one of the leading names shaping Dubai’s premium automotive and lifestyle sector. Through his visionary leadership and entrepreneurial expertise, Cuppari has transformed how luxury is perceived and experienced in one of the world’s most opulent cities. As the founder and CEO of Luxcar, he continues to push boundaries in the supercar rental and VIP service industry, setting new benchmarks for innovation, comfort, and sophistication.
Under Matteo Cuppari’s direction, Luxcar has grown into a leading force in Dubai’s high-end mobility market, serving an elite clientele that includes celebrities, business leaders, and international travelers. The company stands out for its tailored approach, combining the thrill of driving top-tier vehicles with personalized services designed to meet every need. From private airport transfers and professional chauffeurs to yacht charters, helicopter tours, and full-scale concierge experiences, Luxcar goes beyond transportation — it curates moments of luxury that reflect the lifestyle of its clients.
Cuppari’s vision was brought to life most notably during Expo 2021/22 Dubai, when Luxcar’s operations expanded dramatically to accommodate global visitors and secure Formula 1-related partnerships and sponsorships. This strategic period solidified Luxcar’s reputation as a trusted and prestigious name in luxury mobility. Today, the company symbolizes discretion, precision, and excellence, operating with a focus on customer satisfaction and seamless service delivery.
“Luxury isn’t only about what you drive — it’s about how you feel while experiencing it,” Cuppari shared in a recent interview. “At Luxcar, every moment is designed to reflect that philosophy — from the first call to the moment the client takes the wheel.”
Before founding Luxcar, Matteo Cuppari built a solid career in Italy’s real estate market, working alongside his brother Marco to redevelop undervalued properties into profitable investments. Over time, their ventures expanded to more than ten successful projects, proving Cuppari’s sharp business instincts and understanding of market dynamics.
His journey from real estate to luxury mobility reflects his ability to identify and capitalize on new opportunities. Cuppari’s business acumen also extends into cryptocurrency and digital investments, where he continues to explore the intersection between finance and innovation.
Looking ahead, Cuppari aims to expand Luxcar’s footprint beyond the UAE, with plans to introduce new luxury services and smart technology integration in upcoming markets. His goal is not only to strengthen Luxcar’s global presence but also to redefine what personalized luxury means for the next generation of clients. Combining experience, innovation, and precision, Cuppari envisions Luxcar as a global symbol of elite mobility and lifestyle management.
About Matteo Cuppari
Born on 5 September 1994 in Milan, Italy, Matteo Cuppari began his professional journey at just 14, working as a public relations promoter in Milan’s vibrant nightlife industry — an experience that honed his communication skills and entrepreneurial drive. After completing his education, he expanded his horizons by living in London, Madrid, and Barcelona, where he gained exposure to international business environments. Returning to Italy, he and his brother built a thriving real estate portfolio before Cuppari took his vision global with the launch of Luxcar in Dubai.
Now dividing his time between Milan and Dubai, Cuppari continues to oversee Luxcar’s international operations while pursuing interests in digital investments and innovation. His career embodies a blend of passion, strategy, and resilience — a testament to how vision and determination can redefine an entire industry.
