These NBA Jerseys Are Breaking the Internet. Is Your Team on the List?

Study Reveals the Most Popular NBA Jerseys Among Americans in 2025

The Los Angeles Lakers jersey tops the list with a staggering 62,170 monthly searches across the U.S.

Oklahoma City Thunder follows with 53,020 searches, while the Golden State Warriors claim third place with 44,470.

The Portland Trail Blazers jersey is the least searched jersey, with 2000 monthly searches across the U.S.

A new study has revealed that the Los Angeles Lakers jersey, NBA jersey have the most sought-after jerseys in America, based on Google search volumes.

The research by Bety analyzed monthly search volume data from Google Keyword Planner for all 30 NBA team jerseys to determine which jerseys are driving online search interest.

The Los Angeles Lakers jersey takes the top spot with 62,170 average monthly searches. The Los Angeles Lakers Jersey is the most popular in the home state of California, with 45.63 searches per 100,000 residents. The Lakers continue to command attention thanks to LeBron James’ leadership and the team’s deep legacy of success, including 17 NBA championships.

The Oklahoma City Thunder jersey ranks second with 53,020 average monthly searches. This jersey is most popular in the home state of Oklahoma itself, with a search volume of 358.62 searches per 100,000 residents. The Thunder have risen rapidly in popularity, led by rising stars like Shai Gilgeous-Alexander and Chet Holmgren, and are widely seen as future title contenders after a breakout 2024–25 season.

Golden State Warriors jersey ranks third with 44,470 average monthly searches. California has the highest search volume for this jersey, with 45.63 searches per 100,000 residents. The team, known for its dynasty led by Stephen Curry, continues to enjoy massive fan loyalty after winning four titles in the past decade.

Boston Celtics jersey follows closely at fourth with 44,240 average monthly searches. The state that makes this jersey most popular is Massachusetts, with a search volume of 167.92 searches per 100,000 residents. After clinching the 2024 NBA title, their 18th overall, Boston now holds the record for the most championships in NBA history.

The Philadelphia 76ers jersey is in fifth place, drawing an average of 28,200 monthly searches. The jersey is most popular in Pennsylvania, with a search volume of 92.09 searches per 100,000 residents. With MVP-level performances from Joel Embiid and the addition of new coaching talent, the Sixers remain a strong contender in the East.

Looking at the study, a spokesperson from Bety commented,

“Jersey searches aren’t just about fashion, they’re a measure of fandom. From legacy teams like the Lakers and Celtics to rising stars like the Thunder and Pacers, these numbers reflect real momentum and nationwide support.

“Whether driven by a championship win, a star rookie, or a nostalgic throwback, NBA jerseys are more than apparel; they’re statements of loyalty and pride.”

Other notable teams include the Memphis Grizzlies, which ranked 6th with 27,850 searches, the Chicago Bulls, which ranked 7th with 27,420 searches, the San Antonio Spurs jersey, which ranked 8th with 23,540 searches, the Indiana Pacers jersey, which ranked 9th with 21,750 searches, and the Dallas Mavericks jersey, which ranked 10th with 20,620 searches.

Table Of Extended Results:

Top 10 Most Popular NBA Jerseys
Keyword	Search volume (USA)	Rank
Los Angeles Lakers Jersey	62,170	1
Oklahoma City Thunder Jersey	53,020	2
Golden State Warriors Jersey	44,470	3
Boston Celtics Jersey	44,240	4
Philadelphia 76ers Jersey	28,200	5
Memphis Grizzlies Jersey	27,850	6
Chicago Bulls Jersey	27,420	7
San Antonio Spurs Jersey	23,540	8
Indiana Pacers Jersey	21,750	9
Dallas Mavericks Jersey	20,620	10

The study was conducted by Bety, a leading gaming site that delivers thousands of high-quality games, from classic table favorites to original exclusives.

ENDS

P.S. If using this story, please credit and link to Bety.com

Methodology

The study analyzed monthly U.S. search volumes for each of the 30 NBA team jersey keywords (e.g., “Los Angeles Lakers jersey,” “Chicago Bulls jersey”) using Google Keyword Planner. The rankings are based on average U.S. search volume over 12 months.