Top Amazon Sales Tools Every Seller Should Know About

ByBNW TEAM

Selling on Amazon can feel like juggling flaming torches while riding a unicycle – inventory, ads, reviews, pricing, and promotions all demand your attention. That’s where the right tools come in. From tracking sales trends to optimizing ad spend, the best Amazon sales tools help you work smarter, not harder, and give you the insights to make confident, data-driven decisions. Let’s dive into the tools that can actually make your life a little easier – and your sales a lot better.

1. WisePPC

WisePPC is a toolkit designed to give sellers better visibility into their marketplace performance. It focuses on organizing data from multiple channels in a way that makes it easier to track sales, monitor campaigns, and understand trends over time. Users can interact with the platform to adjust campaigns, review detailed metrics, and keep historical records for reference.

The platform emphasizes practical functionality, allowing users to manage multiple accounts, analyze performance across products, and make adjustments without switching screens. It offers ways to streamline repetitive tasks, segment data, and visualize key indicators in a straightforward layout. The goal is to support routine decision-making with clearer insights rather than providing abstract recommendations.

Key Highlights:

  • Access to detailed analytics for multiple marketplaces
  • Tools to track campaigns, ads, and product performance
  • Historical data storage for long-term performance review
  • Visualization of trends with charts and metrics comparisons
  • Multi-account management from a single interface

Services:

  • Bulk updates for campaigns and targets
  • Advanced filtering and segmentation of data
  • On-spot campaign editing and adjustments
  • Placement performance tracking
  • Monitoring ad impact versus organic performance

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2. eComEngine

eComEngine provides tools for Amazon sellers that focus on simplifying the day-to-day management of their accounts. The platform collects and organizes data from your Amazon business so you can see trends, monitor product performance, and respond to changes in pricing, rankings, or categories. It is structured to give sellers a clear view of their operations, helping with tasks like tracking key metrics and identifying areas that might need attention.

The software is split into different modules that handle distinct aspects of selling on Amazon. This allows users to automate certain repetitive tasks, stay updated on product and account changes, and access operational insights without having to dig through multiple reports. It’s designed to make routine monitoring and decision-making more straightforward, whether managing a single SKU or a full portfolio of products.

Key Highlights:

  • Tools for monitoring ASIN performance and changes
  • Centralized dashboard for key metrics
  • Alerts for category changes and pricing updates
  • Modules for different operational tasks
  • Historical tracking to understand trends

Services:

  • Feedback and review management
  • Inventory and restocking analytics
  • Seller performance tracking
  • Notifications for category or rank changes
  • Insights for operational decisions

3. camelcamelcamel

camelcamelcamel is a tool that focuses on tracking Amazon product prices over time. It allows users to see historical price charts for millions of items and set alerts for price changes. This can help sellers monitor fluctuations in the market and understand patterns without manually checking listings every day. The interface is straightforward, emphasizing access to data rather than pushing features or promotions.

The platform also offers a browser extension called The Camelizer, which integrates price history charts directly into Amazon product pages. Users can create price watches, get email notifications when prices change, and review trends for individual products. It is built to support decision-making with factual data rather than offering automated recommendations or marketing guidance.

Key Highlights:

  • Tracks historical price data for Amazon products
  • Sends alerts for price changes via email
  • Provides a browser extension for easy access to price charts
  • Allows monitoring of multiple products at once
  • Displays trends over time for better visibility

Services:

  • Price history charts
  • Price drop alerts
  • Product tracking and monitoring
  • Browser integration with The Camelizer
  • Notification management

4. Viral Launch

Viral Launch offers a set of tools that help Amazon sellers gather data and insights to guide their decisions. The platform is focused on product research, market trends, and understanding how listings perform over time. Users can explore potential products, track competitors, and review metrics that highlight demand and sales activity without relying on guesswork. It’s designed to provide structured information that can support planning and operational decisions.

The platform includes features that allow sellers to monitor keywords, track listing performance, and analyze market opportunities. This setup helps users understand which products or strategies are showing results in real time and provides a way to keep tabs on multiple listings efficiently. The emphasis is on presenting relevant data in a clear, digestible format rather than automating decisions or recommending actions.

Key Highlights:

  • Tools for product research and market analysis
  • Tracking of competitor listings and performance
  • Keyword monitoring and tracking
  • Insight into sales trends and demand
  • Data organized to support operational decisions

Services:

  • Product discovery and validation
  • Market trend analysis
  • Keyword research and tracking
  • Listing performance monitoring
  • Competitive analysis

5. Jungle Scout

Jungle Scout provides a suite of tools for Amazon sellers that focus on gathering and organizing marketplace data. The platform helps users understand product demand, track competitor activity, and monitor keyword trends over time. It is structured to give sellers a clear overview of market conditions, listing performance, and campaign outcomes, making it easier to make informed operational decisions.

The platform includes modules for different types of users, from individual sellers to larger brands. These features allow monitoring of product performance, managing listings, and analyzing trends across multiple SKUs or marketplaces. The goal is to provide actionable information in a straightforward way without automating recommendations or using persuasive marketing language, letting users interpret and act on the data themselves.

Key Highlights:

  • Product research and market trend tracking
  • Keyword monitoring and performance analysis
  • Insights into competitor activity
  • Modules for individual sellers and larger brands
  • Data organized for operational decision-making

Services:

  • Product discovery and validation
  • Listing management and monitoring
  • Market intelligence reporting
  • Campaign and keyword tracking
  • Competitor analysis

6. FeedbackWhiz

FeedbackWhiz provides tools that help Amazon sellers manage customer feedback, reviews, and email communications. The platform focuses on giving sellers visibility into customer interactions and providing structured ways to monitor and respond to reviews. Users can keep track of feedback trends and see patterns in customer responses without relying on automated marketing prompts.

The platform also offers reporting features that allow sellers to review metrics related to order performance and customer engagement. This helps identify areas where operational adjustments may be needed and gives a clearer picture of how product listings and customer communications are performing over time. The goal is to make routine monitoring and management more manageable while keeping the data accessible and understandable.

Key Highlights:

  • Tracks Amazon customer feedback and reviews
  • Provides visibility into email communications with buyers
  • Reporting features for order and engagement trends
  • Allows monitoring of multiple listings at once
  • Organizes data to support operational decisions

Services:

  • Feedback and review management
  • Email campaign tracking
  • Customer engagement monitoring
  • Order performance reporting
  • Alerts for changes in feedback or reviews

7. SellerAmp

SellerAmp focuses on helping Amazon sellers evaluate and source products efficiently. The platform provides tools that make it easier to determine if a product can sell, how profitable it might be, and how it compares to competition. Users can analyze products from multiple angles, including sales performance, fees, and potential return on investment, all in one place. The system is designed to provide insights whether sellers are doing retail arbitrage, online arbitrage, or wholesale sourcing.

The platform integrates a web app, mobile app, and Chrome extension, allowing users to work seamlessly across devices. Analysis history, settings, and preferences are synced, so sellers can switch between tools without losing track of their research. Alerts and quick info panels give visibility into listing restrictions, competitive landscape, and pricing adjustments, helping sellers make informed sourcing decisions faster and with fewer errors.

Key Highlights:

  • Multi-platform access via web, mobile, and Chrome extension
  • Real-time profit and ROI calculations
  • Alerts for listing restrictions and other selling constraints
  • Detailed analysis of competitor pricing and stock
  • Centralized history and settings across devices

Services:

  • Product sourcing analysis
  • Profit and fee calculators
  • Listing and competitor monitoring
  • Alerts for compliance or selling restrictions
  • Cross-device data synchronization

8. Teikametrics

Teikametrics provides tools that help Amazon sellers understand how their advertising and inventory decisions affect sales and profitability. The platform uses AI to analyze data points like seasonality, product category, and past performance to provide guidance on ad spending and inventory management. Sellers can track key metrics, make informed decisions, and adjust strategies based on performance trends without manually analyzing each data point.

The system also integrates advertising optimization with inventory forecasting, allowing sellers to see the impact of campaigns on stock levels and reorder needs. Users can manage campaigns and inventory across multiple marketplaces, and the platform supports automation for bid adjustments and performance monitoring. The focus is on connecting advertising, inventory, and product listings so sellers can see the full picture of their Amazon business.

Key Highlights:

  • AI-driven predictive analytics for advertising and inventory
  • Automated bid adjustments for keywords and targets
  • Integration across multiple marketplaces
  • Performance tracking and real-time insights
  • Inventory forecasting and reorder optimization

Services:

  • Advertising campaign analysis and optimization
  • Inventory management and forecasting
  • AI-based product listing enhancements
  • Multi-marketplace strategy support
  • Social shopping integration with creator-driven campaigns

9. Keepa

Keepa is a tool that helps Amazon sellers track pricing and product history over time. It collects data on millions of products, giving sellers a way to see how prices fluctuate, which can help in planning purchases, setting competitive prices, and monitoring trends. The platform offers charts that visualize price history, letting users quickly understand patterns without digging through raw data. This makes it easier to make informed decisions about when to buy, sell, or adjust prices.

Beyond price tracking, Keepa provides alerts and notifications for price drops or significant changes on products you follow. It also has mobile and browser extensions, so sellers can access this data on the go or directly while browsing Amazon. By combining historical data with real-time alerts, Keepa gives sellers a clearer view of the market dynamics that can affect sales and profitability.

Key Highlights:

  • Tracks price history for millions of Amazon products
  • Visual charts to understand pricing trends
  • Alerts for price drops and product changes
  • Accessible via browser extension and mobile apps
  • Supports multiple marketplaces

Services:

  • Product price tracking and history analysis
  • Price drop and change notifications
  • Browser and mobile app integration
  • Marketplace monitoring for competitive insights
  • Data access via subscription for detailed analytics

10. Amazon Seller Mobile App

The Amazon Seller mobile app allows sellers to manage their Amazon business from anywhere. It provides tools to create and update listings, monitor inventory and orders, and handle customer communications directly from a mobile device. The app syncs with the seller’s Amazon account, making it easier to track performance and adjust listings on the go. It also includes features like barcode scanning to quickly check product details and add items to your inventory.

Beyond managing day-to-day operations, the app supports global selling, allowing users to switch between different Amazon marketplaces with a single login. Notifications can be customized to highlight important updates or time-sensitive tasks. Additional features, such as a built-in photo studio for product images and integrated advertising management, help sellers maintain and grow their presence on Amazon without needing a desktop computer.

Key Highlights:

  • Manage listings, orders, and inventory from a mobile device
  • Barcode scanning for quick product research and listing
  • Global marketplace access with single sign-on
  • Customizable notifications for account updates and messages
  • Integrated photo editing and ad management tools

Services:

  • Product listing creation and editing
  • Inventory monitoring and adjustments
  • Order management and fulfillment tracking
  • Customer communication and feedback handling
  • Advertising campaign tracking and updates

11. Amazon Automate Pricing

Amazon Automate Pricing is a tool that allows sellers to adjust their product prices automatically based on rules they set. The tool works in real time, responding to changes in the marketplace to help maintain competitiveness without constant manual adjustments. Sellers can define pricing rules based on competitor prices, sales volume, or business pricing needs. This makes it easier to manage pricing across multiple products or marketplaces, saving time and reducing the need for constant monitoring.

The tool also supports global selling, letting sellers synchronize pricing rules across different Amazon marketplaces. Users can set minimum and maximum price limits, apply rules to individual products or bulk uploads, and track the effect of pricing changes on sales performance. It provides a straightforward way to maintain pricing strategies while freeing sellers to focus on other aspects of running their business.

Key Highlights:

  • Automatic price adjustments based on custom rules
  • Real-time response to changes in competitor pricing and sales
  • Supports both single-product and bulk updates
  • Minimum and maximum price limits for margin control
  • Global marketplace synchronization for multi-region sellers

Services:

  • Competitive price-based rules for Featured Offer and lowest price
  • Sales-based pricing adjustments
  • Business price and quantity discount updates
  • Bulk rule application through upload files
  • Performance tracking through 30-day pricing history

12. Amazon Sponsored Brands

Amazon Sponsored Brands is a tool that allows sellers to promote their products and brand within Amazon’s store using ads that can include images, video, or product collections. These ads appear in high-visibility placements, such as at the top of search results or on product pages, and are designed to help shoppers discover a seller’s catalog. The tool also connects directly to Brand Stores or product pages, providing a way to guide customers through multiple products or offerings while they browse.

Campaigns can be tailored based on targeting strategies and goals, and advertisers have multiple options for setting bids and budgets. Performance can be tracked with metrics like impressions, clicks, and engagement to help sellers understand how shoppers interact with their ads. Sponsored Brands also allows sellers to test different ad formats and creative types, including AI-generated images or videos, to see what resonates with their audience and drives traffic effectively.

Key Highlights:

  • Ads appear in prominent placements within Amazon search results and product pages
  • Supports video, image, and product collection formats
  • Connects shoppers to Brand Stores or product detail pages
  • Multiple bidding and pricing options available
  • Performance metrics available for tracking engagement and traffic

Services:

  • Campaign creation with targeting and bid settings
  • Video and image ad development tools
  • Integration with Brand Stores for multi-product promotion
  • Reporting on ad performance and shopper engagement
  • Access to AI-powered creative tools for ad visuals

13. ScoutIQ

If you sell books on Amazon, ScoutIQ can be a real lifesaver. It’s a mobile app that helps you figure out quickly which books are worth picking up and how to price them. You just scan a barcode, and it pulls up sales data, market trends, and pricing info – so no more guessing if a book will actually sell.

Beyond just checking individual books, ScoutIQ also helps you keep an eye on profitability. You can compare prices, check historical trends, and see potential margins. That way, you get a clear picture of which books are worth your time and which ones to pass on. It started off as a standalone tool, but now it’s part of a bigger suite called Seller 365, which combines apps for sourcing, listing, shipping, and tracking profitability – all in one place. Handy if you want to manage more of your business from your phone.

Key Highlights:

  • Barcode scanning for quick product evaluation
  • Real-time sales rank and price data
  • Historical trends to assess book performance
  • Profitability insights for better sourcing decisions
  • Integration with a broader seller software bundle

Services:

  • Inventory sourcing and evaluation
  • Price and sales tracking
  • Profit margin calculations
  • Integration with Seller 365 for additional tools
  • Mobile access for on-the-go selling decisions

Conclusion

Wrapping up, managing an Amazon business often feels like juggling a dozen things at once – tracking inventory, adjusting prices, keeping up with ads, and making sure listings actually sell. The tools we’ve looked at don’t replace the work, but they give sellers a hand with some of the repetitive, time-consuming parts. Whether it’s scanning books on the go, automating price changes, or running ad campaigns, each tool fills a different gap in the day-to-day grind of selling.

It’s easy to get lost in the numbers and dashboards, but these tools help you focus on the bigger picture: finding products that matter, understanding what your customers want, and keeping your business moving smoothly. Not every tool is going to be perfect for every seller, but experimenting and seeing how each fits your workflow can make a noticeable difference. At the end of the day, it’s about using technology to stay organized, make smarter decisions, and free up time to focus on growth – without feeling buried in spreadsheets or notifications.

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