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Top Beauty Influencers to Follow in 2024

by Busines Newswire
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Welcome to your go-to guide for the top beauty influencers to watch in 2024! Following expert advice from industry leaders can change how you view and use makeup. These influencers aren’t just about pretty faces; they’re trendsetters who shape what we see on every beauty blog. From Selena Gomez’s empowering messages to Kylie Jenner’s glamorous trends, they have a massive impact on fans and fashion followers. Dive into the world of beauty through their eyes, and see how each of them brings something unique to the table.

Selena Gomez

Selena Gomez isn’t just a singer; she’s a beacon in the beauty world, thanks to her brand, Rare Beauty, which focuses on self-love. Selena inspires beauty blogs by promoting products that emphasize natural beauty and encourage self-acceptance. She often shares her struggles with mental health, making her relatable and revered in the beauty blogosphere. Her approach influences beauty blogs to discuss broader beauty and wellness topics, connecting with a wider audience who seeks authenticity in beauty standards.

Kylie Jenner

Kylie Jenner has transformed her image from a reality TV star to a beauty mogul, ruling an empire that sets trends across makeup lines. Her brand, Kylie Cosmetics, is famous for its lip kits, which nearly every beauty blog has reviewed. Kylie’s influence is undeniable as she makes waves with new products that promise to give the glam look everyone craves. Beauty blogs often use her launches to gauge what’s hot in the market, making her a permanent fixture in beauty discussions online.

James Charles

James Charles made a splash in the beauty scene with his vibrant makeup tutorials and charisma. Known for his dramatic looks and flawless artistry, James is a favorite topic on many a beauty blog. He brings creativity and boldness to the table, encouraging followers to experiment with their style. His tutorials provide rich content for beauty blogs, offering step-by-step guides that help even beginners achieve spectacular looks. James’s influence is seen in how beauty blogs explore color and makeup techniques.

Nikita Dragun

Nikita Dragun champions inclusivity, making her an important voice in the beauty industry. With her own line, Dragun Beauty, she addresses the lack of products for transgender individuals, which has inspired many beauty blogs to broaden their content to include discussions on inclusivity. Nikita’s bold and unapologetic style invites beauty blogs to be more daring and vocal about diverse beauty standards. Her influence is crucial as it encourages a shift towards a more inclusive beauty community online.

Alix Earle

Alix Earle is quickly becoming a beloved figure in beauty, known for her relatable and straightforward beauty advice on TikTok. Her tips and tricks are a hit for anyone looking to enhance their daily beauty routine without much fuss. Beauty blogs love to share her simple yet effective beauty hacks, making her advice accessible to a wide audience, from middle schoolers to adults. Alix’s down-to-earth approach makes beauty seem achievable for everyone, influencing beauty blogs to adopt a more practical and user-friendly tone.

Emilie Kiser

Emilie Kiser is newer to the scene but is making her mark with her unique artistic approach to makeup. Known for turning her face into a canvas, Emilie’s work inspires beauty blogs to showcase more avant-garde makeup looks and techniques. Her content pushes boundaries and encourages beauty enthusiasts to think outside the box. As beauty blogs seek to captivate a younger, more creative audience, Emilie’s influence is vital for fostering a spirit of innovation in beauty content online.

Mikayla Nogueira

Mikayla Nogueira is celebrated for her honest reviews and transformative beauty techniques. She has a knack for demystifying complex makeup applications, making her a favorite among beauty blogs. Mikayla’s detailed tutorials and candid product reviews help consumers make informed decisions, influencing beauty blogs to prioritize transparency and depth in their content. Her no-nonsense approach ensures that her recommendations and tips are trusted and valued in the beauty community.

Bretman Rock

Bretman Rock has carved out a niche for himself with his vibrant personality and fearless approach to makeup. Known for his hilarious and bold social media presence, Bretman inspires beauty blogs to blend humor with beauty advice, making the content engaging and fun. His influence encourages beauty blogs to incorporate entertainment into their posts, appealing to younger audiences who value authenticity and entertainment in equal measure. Bretman’s daring looks and charismatic tutorials encourage readers to experiment with their personal style fearlessly.

Zoë Sugg

Zoë Sugg, also known as Zoella, has been a significant figure in the beauty and lifestyle blogging world for over a decade. Her transition from blog posts to vlogging has allowed her to expand her influence, bringing a personal touch to beauty advice. Zoë’s approachable style and focus on everyday beauty routines make her a go-to source for beauty blogs aiming to cater to those who prefer subtle yet effective beauty enhancements. Her longstanding presence in the industry provides a wealth of content for beauty blogs, from product reviews to lifestyle advice, influencing them to maintain a friendly and relatable voice.


As we wrap up our exploration of the top beauty influencers to follow in 2024, it’s clear that each brings their unique flair and expertise to the beauty industry, greatly influencing what we read on every beauty blog. They not only set trends but also engage with audiences in meaningful ways, making beauty more accessible and diverse. Following these influencers will keep you at the forefront of beauty trends and techniques, enriching your understanding and appreciation of beauty. Their impact on beauty blogs is profound, as they continually inspire content that resonates with a diverse and growing audience.