WatchMatic Founder & CEO Chris Tran on the Future of High-Security Watch Storage
SHERIDAN, WY – As the global luxury watch market continues to reach unprecedented heights, the conversation around timepiece preservation is shifting. No longer is it enough to simply own a masterpiece; the modern collector now demands a sophisticated ecosystem to maintain and protect it. Chris Tran, the visionary Founder and CEO of WatchMatic, is at the forefront of this evolution, merging high-level security with horological precision.
From the company’s headquarters at 30 N Gould St, Sheridan, WY, Tran is steering WatchMatic toward a future where the distinction between a “box” and a “safe” is blurred by advanced engineering.
The Dual Necessity: Security and Maintenance
“Many collectors view security and maintenance as two separate worlds,” says Chris Tran. “They buy a safe for protection and a standalone winder for convenience. At WatchMatic, we believe these two elements are inseparable. A watch that is stolen is a loss, but a watch that is improperly wound or exposed to magnetism is a slow decline in value. We provide a unified solution.”
WatchMatic’s product line is strategically balanced to serve every stage of a collector’s journey. From the desk-top luxury watch winders designed for daily rotation to the massive, armored watch winder safes, the core technology remains consistent: protecting the integrity of the automatic movement.
Precision Engineering: More Than Just Rotation
The heart of the WatchMatic brand lies in its proprietary winding mechanics. Tran emphasizes that a winder’s job is much more complex than just keeping a watch ticking.
“Magnetism is the silent enemy,” Tran explains. “Most electronic devices, and even some low-quality winder motors, emit magnetic fields that can jeopardize the accuracy of a mechanical watch.” To combat this, WatchMatic utilizes individually shielded, Japanese-engineered motors. These motors are encased in anti-magnetic materials, ensuring that even when multiple watches are stored together, there is zero cross-interference.
Furthermore, the systems feature customizable Turns Per Day (TPD) settings. This precision ensures that the mainspring is wound according to the manufacturer’s exact specifications, preventing the unnecessary wear and tear that occurs with generic, “one-size-fits-all” winders.
The Fortress: Security Redefined
While the internal winders handle the mechanics, the exterior of a WatchMatic safe handles the threats. These units are built with fireproof materials and high-grade steel, featuring biometric fingerprint access that replaces traditional, vulnerable lock-and-key systems.
“We wanted to remove the friction of security,” says Tran. “With biometric access, your collection is available to you in seconds, but remains impenetrable to everyone else. It’s about creating a seamless experience for the collector.”
A Global Vision with Wyoming Roots
One of the most significant milestones for WatchMatic in 2026 has been the introduction of Free Worldwide Shipping for both their standalone winders and their heavy-duty safes. This logistical feat has made high-end American security accessible to the global market, from the US to Europe and Asia.
“We are an American company with a global heartbeat,” Tran notes. “By absorbing the shipping costs – even on our 500kg safes – we are staying true to our goal of being the most accessible luxury preservation brand in the world.”
Looking Ahead
As WatchMatic continues to innovate, the focus remains on the “Total Preservation” of the timepiece. For Chris Tran, the future involves even smarter technology, integrating IoT monitoring and bespoke interior customizations that allow collectors to design their own “horological sanctuary.”
About WatchMatic
WatchMatic is a premier specialist in luxury watch winders and high-security safes. Based in Sheridan, Wyoming, the company combines biometric technology with precision Japanese engineering to provide the ultimate in timepiece preservation.
Discover the collection at https://mywatchmatic.com and experience the gold standard in watch security.
