Vidico and Demo Duck are established video production companies with experience across technology and B2B brands. For SaaS companies evaluating alternatives, the right agency can depend on several factors: the type of video required, production volume, budget, level of strategic support, and how much SaaS experience the production team has.

This comparison looks at several companies that work with B2B SaaS, technology, and AI brands, including What a Story, Explainify, Superside, Venture Videos, Moonb, and Creamy Animation.

Rather than treating one agency as a universal fit, the goal is to show how their production models and areas of focus differ.

Why Consider Alternatives to Vidico or Demo Duck?

Vidico and Demo Duck cover a range of B2B video requirements, including animated explainers, product videos, and other marketing content. Their project-based models can work well for companies looking for a defined production engagement.

However, SaaS teams may have different requirements depending on the project.

For example, a startup may need several product videos and walkthroughs rather than one flagship explainer. An enterprise marketing team may need ongoing video production across product launches, customer stories, sales enablement, and paid campaigns.

Pricing can also vary considerably. Published industry estimates place custom SaaS explainer video production anywhere from several thousand dollars to more than $40,000, depending on production scope, animation style, duration, and agency.

For that reason, comparing agencies by production model and specialization can be more useful than comparing them only by portfolio quality.

B2B SaaS Video Production Agencies to Consider

The following companies represent different approaches to SaaS and technology video production.

Agency	Approx. pricing	Production model	SaaS/Tech focus
Vidico	$10,000–$40,000+	Project-based	Strong technology focus
Demo Duck	$10,000–$30,000+	Project-based	B2B and SaaS experience
What a Story	$2,500–$25k Per project, depending on scope and complexity	Project-based / The Content Engine	B2B SaaS and AI
Explainify	$8,000–$25,000	Project-based	SaaS and enterprise
Superside	From ~$3,000/month	Subscription	Multi-format creative
Moonb	Subscription-based	Video subscription	SaaS and product videos
Venture Videos	5,000–20,000	Project-based	B2B technology and SaaS

Pricing figures are based on published information cited in the source material and may change by project scope.

1. What a Story

What a Story focuses on video production for B2B SaaS, AI, and technology companies.

Its services include explainer videos, product demos, product launch videos, customer stories, founder videos, and onboarding content. The agency reports experience with more than 650 SaaS and AI brands.

The production approach includes a dedicated creative director and flat-fee project pricing, with unlimited revisions listed as part of its model.

What may make it relevant

SaaS and AI-focused production experience
Multiple video formats under one production partner
Support with scripting and product storytelling
Dedicated creative direction
Project-based pricing rather than a fixed subscription

What a Story may be worth considering for teams that need several types of B2B product videos rather than a single standalone production.

Check out their recently published Real Performance Data Report

2. Explainify

Explainify focuses on explainer videos and simplifying complex products and services through animation and structured storytelling.

The company is frequently included in lists of explainer video production companies and has a stated focus on making complex software easier to understand.

What may make it relevant

Explainer-focused production
SaaS and enterprise experience
Structured scripting process
Suitable for projects where explanation is the primary objective

Published pricing in the source material ranges from approximately $8,000 to $25,000 per video.

3. Superside

Superside operates as a broader creative subscription platform rather than a SaaS-only video production agency.

Its offering covers multiple creative disciplines, including design and video, with subscription-based pricing. The source material lists plans starting at approximately $3,000 per month.

What may make it relevant

Ongoing creative requirements
Video combined with design and other creative services
Subscription-based production
Higher-volume enterprise workflows

For companies looking specifically for SaaS video strategy and production, its broader creative model is a different proposition from a specialist video agency.

4. Venture Videos

Venture Videos focuses on B2B technology and SaaS video production and uses a project-based model.

The source material places its typical project range at approximately 5,000–20,000 per video.

What may make it relevant

B2B technology experience
SaaS-oriented production
Project-based engagements
Explainer and marketing video requirements

It can be considered by teams looking for a dedicated B2B technology video production partner.

5. Moonb

Moonb uses a subscription model focused on ongoing video production. Its positioning is oriented toward producing video content at volume rather than commissioning individual custom projects.

What may make it relevant

Recurring video requirements
Product demo and marketing content
Subscription-based production
Teams looking for predictable ongoing production

This model can be compared with Superside when production volume and recurring creative needs are more important than a single high-production project.

6. Creamy Animation

Creamy Animation is a Canadian animation studio with experience across B2B, technology, and enterprise projects.

Its offering is more closely aligned with traditional project-based animation production, making it another option for companies looking for a custom animated video.

What may make it relevant

Animation-focused production
B2B and technology experience
Enterprise projects
Custom video requirements

The source material does not provide a specific pricing figure for Creamy Animation, so pricing would need to be confirmed directly with the company.

Comparing the Production Models

One of the main differences between these companies is how video production is structured.

Project-based agencies

Vidico, Demo Duck, Explainify, Venture Videos, and What a Story primarily fit the project-based model.

This can work when a company has a defined production requirement, such as:

A product launch video
An animated explainer
A customer story
A sales video
A product demo

Subscription-based services

Superside and Moonb use subscription-oriented models.

This approach may be more suitable when a marketing team needs a regular flow of creative assets instead of occasional large productions.

What to Consider When Comparing SaaS Video Agencies

Rather than choosing an agency based only on portfolio examples, SaaS teams can compare several practical factors.

1. Type of video

Start with the actual requirement.

Is the project an:

Explainer video?
Product demo?
Product launch video?
Customer story?
Paid advertising video?
Onboarding video?
Sales enablement asset?

Different production models can be better suited to different formats.

2. Product complexity

AI, fintech, cybersecurity, data, and enterprise SaaS products often require more explanation than simple consumer-facing products.

Ask how the production team approaches technical concepts, product workflows, and the difference between features and business benefits.

3. Production volume

If the team needs one major video every few months, project-based production may make more sense.

If it needs several videos every month, a subscription or volume-oriented model may be worth comparing.

4. Strategic support

Some agencies focus primarily on production, while others provide more support with scripting, narrative structure, positioning, and video planning.

This distinction can affect both the scope and cost of a project.

5. Revision process

Revision policies vary between agencies.

Before signing a project, clarify:

Number of revision rounds
Who manages feedback
Whether script revisions are included
Whether visual revisions are included
How additional changes are charged

6. Pricing structure

A lower starting price does not necessarily mean a lower total project cost.

Ask for a project-specific estimate covering scripting, voiceover, animation, editing, revisions, and any additional production requirements.

Which Alternative Fits Which Requirement?

Instead of treating one agency as the universal alternative to Vidico or Demo Duck, SaaS teams can use the following framework:

Requirement	Agencies to Compare
Custom SaaS explainer	What a Story, Explainify, Vidico, Demo Duck
Product demos and walkthroughs	What a Story, Moonb
Ongoing creative production	Superside, Moonb
B2B technology videos	Venture Videos, What a Story, Vidico
Custom animation	Explainify, Demo Duck, Creamy Animation
Multiple SaaS video formats	What a Story, Vidico, Demo Duck
Subscription-based production	Superside, Moonb

These categories are based on the production models and positioning described in the source material rather than a ranking of agencies.

Final Considerations

Vidico and Demo Duck are not the only options for B2B SaaS companies looking for professional video production. Alternatives range from specialist SaaS video agencies to broader creative subscriptions and high-volume production services.

The most useful comparison depends on the specific project.

A company commissioning one complex animated explainer may evaluate agencies differently from a marketing team producing ten product videos each month.

Similarly, an enterprise team looking for video alongside design services may have different requirements from a SaaS startup preparing its first product launch.

Before selecting a production partner, compare video type, SaaS experience, production model, pricing structure, strategic support, revision policy, and expected production volume.