Will London Host a Super Bowl?

The Super Bowl is one of the most popular and iconic events in the United States, so relocating it to an international city, like London, would be a momentous decision made by the NFL. It’s no secret that the league has aggressively pursued growing its popularity on a global scale.

Pushing for international NFL games is evident. Whether it’s the recurring NFL London Games series or other matchups that have been played in Ireland, Germany, Mexico, and Brazil, this is a natural first progression that could ultimately lead to hosting a Super Bowl overseas.

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NFL Commissioner Roger Goodell has already publicly discussed the possibility of hosting an international Super Bowl if league expansion winds up with an international team. His comments were made back in February 2025 during the week of Super Bowl 59.

“I do think there’s potential that someday we will have an international franchise,” Goodell stated. “If we do, it would not surprise me at all if a Super Bowl follows and is played there.”

Removing a U.S. city from hosting a massive event like the Super Bowl would curtail its economic growth and benefits. It’s safe to assume there would be plenty of pushback from fans and local businesses, while broadcasting schedules would be in flux due to time zone discrepancies.

London certainly isn’t lacking in space or infrastructure. It’s twice the size of New York City in terms of landmass, spanning over 600 square miles. In comparison, New York City is 301 square miles, while retaining a similar population of 8-9 million people.

Players and coaches may not be as excited about a London Super Bowl. It’s well-known that teams playing in London can endure a strenuous experience. A lot of this stress stems from travel, time change, and being forced to adjust or adopt new routines.

The NFL is always going to prioritize profits as it seeks new ways to generate revenue. The league has already established itself as the most popular sport in the United States. Now, Goodell and company are focused on fostering this level of engagement in other countries.

Endless sights, entertainment, and a rich history abound in London. Yes, it’s a different culture compared to major U.S. cities, but it has the potential to be a big success based on a robust tourism industry.

Sending the top NFL team from each conference to London for a Super Bowl would also be different than traveling there mid-season. There’s a two-week lag between Conference Championship games and the Super Bowl, allowing all parties involved to come more prepared and feel less rushed.

The NFL has come a long way since its debut NFL London game in October 2007 between the New York Giants and Miami Dolphins at Wembley Stadium. By the 20th anniversary in 2027, a Super Bowl in London could be a reality.