09 Video Marketing Techniques to Engage Your TikTok Followers
As TikTok is becoming the most influential social media channel, it brings all the creators into a competitive environment. Under this circumstance, obtaining a continuous and extended engagement has become challenging for many creators and business profiles on the platform.
Whether you are an individual creator or presenting yourself as a business account on TikTok, receiving reasonable engagement can only make you a star on the platform.
If you are struggling with the engagement, say goodbye to your worries. This article is a detailed account of the marketing techniques and tactics that will surely help you keep your followers engaged with your content. So, let’s begin a journey of continuous TikTok engagement here!
The best video marketing techniques to attract followers
TikTok is all about quality video content, entertaining users of all ages. Indeed, TikTok is popular among the Z generation. But, it is not limited to them. People of almost all ages who are familiar with social media may have a presence on TikTok.
Creators and business profiles must know the preferences of their audience and then start creating content accordingly to get extended engagement. Explore the best practices here and implement them as your content marketing strategy to get maximum results:
Ensure quality and relevancy
Whether you are an individual creator or have established your presence on TikTok as a business profile, creating and uploading quality content is the key to success. Several factors help measure the quality level of content of TikTok.
For example, content with good audio, amazing visuals, and high-quality video is considered quality content. On the other hand, you must also consider the relevancy as it will help you become a credible source on the platform.
Perform TikTok challenges
TikTok is all about trending content and challenges. Many creators do something unique and unusual on the platform that becomes a trend and challenge for other creators. People love to watch these trends and challenges on TikTok.
You have to do fine research to find the trending content or challenges within your niche or targeted demographics. Then create quality videos to attract the attention of users on the platform. The more accurate you will follow the challenges, the more chances it will bring to go viral on the platform.
Choose hashtags and keywords wisely
Usually, the TikTok content consists of video content. However, you need to write compelling captions and descriptions to explain what your content is about. So, the written content has its own importance in gaining engagement on TikTok.
Experts suggest writing captivating captions incorporated with the trending hashtags and most-searched keywords. Ensure that you use hashtags and keywords that are quite relevant to your content or niche. It will help your content appear in the top searches, helping you get more interactions.
Add trending sounds or music
Adding trending sounds and music to your content can also help you get TikTok followers and likes, increasing natural engagement or growth. On TikTok, particular music or sounds become trending. When you incorporate those trending sounds into your videos, your videos start appearing at the top of the user’s feeds and TikTok search results.
Ensure that you are using sounds or music that are trending among your targetted audience. Remember that trends may fluctuate on the platform. So, keep an eye on the latest trends and choose them wisely to get better outcomes.
Engagement goes both ways
When it comes to talking about social media engagement, this is a common saying that, “engagement goes both ways”. It means that if you want to keep your audience engaged with you, you must also show interactions with them.
Several ways have been determined that can help you keep your audience interacting with you. For example, you should reply to every reasonable comment or DM on your content or profile.
At the same time, you should create content in a way that encourages your audience to participate. Playing quizzes and question-and-answer sessions are some examples.
Go live
Going live with your followers is another helpful way to keep them engaged with you. During live sessions, you can give answers to followers’ queries, explain to them about your upcoming products or services, unbox a product, or tell them the potential benefits of using a particular product.
Moreover, you can also show users a complete guide on how to use a particular product. All these ideas will help you keep your audience engaged with you.
Ask for suggestions or feedback
You should also ask for suggestions or feedback from your audience. You can ask them through short video content, comments, and direct messages.
When you ask them for suggestions or feedback, they will feel a sense of priority, staying engaged with you. Moreover, getting potential suggestions and feedback will also help you bring improvements to your services or products.
Give exclusive offers
Followers are always attracted to exclusive offers and deals from their favourite brands. If you are a business entity on TikTok, you must also offer your customers special discounts and deals to keep them attracted to you.
The best suggestion for you is to announce deals and promotions on special events. During special events, people are more interested in buying goods. This will not only keep your followers engaged but enhance your sales and mark you as a more competitive brand on social media.
Show consistency
Followers like to stay engaged and show loyalty to creators or profiles that are active or consistent on social media. This is why you are recommended to post content on your profile regularly to keep your audience entertained and updated.
Showing consistency will not only keep your followers engaged but also help you gain more followers on TikTok. The TikTok algorithm promotes profiles that participate actively and post content regularly on the platform. Consequently, the content starts getting more engagement and followers.
The bottom line
TikTok has become the most competitive social media network. Users always search for the latest content and updates on the platform. This is why they prefer creators or profiles that are active and show consistency. You must keep your audience engaged with you. Otherwise, they may try to find alternatives to fulfill their requirements. The above-given practices can surely help you keep your audience always engaged with you.
Author’s Bio
Zeeshan Ali
Hi there! I’m Zeeshan Ali, a content writer with years of experience in the social media and tech domains. My knack for storytelling has earned smiles from clients across the globe. When not decoding the intricacies of social media dynamics, you’ll find me lost in the pages of a captivating book.
