9 Usual Mistakes to Avoid When Creating Landing Pages Through Page Builders

ByBusines Newswire

Creating a landing page is an important task for businesses that want to get website visitors and convert them into potential customers. Whether it’s a new landing page or polishing an existing one, most landing pages may fall short because of some common mistakes.

However, page builders help you create landing pages with zero coding skills. They can also make it easy to commit design mistakes that lower your conversion rates.

This guide explains the common pitfalls that highlight landing page mistakes and the steps to fix them using your best landing page builder.

1. Not Presenting a Clear Value Proposition

A landing page needs to be clear and valuable to the target audience. Many visitors leave when the point is not obvious.

Your landing page copy should highlight exactly the product or service you’re offering, how it addresses customer pain points, and why it’s better than others.

Place your value proposition at the top of the webpage. Deliver strong and punchy calls to action (CTA) to encourage your prospects to act. Write in simple language to get your point across.

2. Creating Complicated Form Fields

Lead generation forms are essential, but long forms can cause lower quality conversions and sign-ups. No one wants to fill long form fields, especially if you’re viewing it on mobile.

Fix it by:

  • Using a multi-step form when necessary.
  • Limiting the form fields to essentials, such as name, contact information, and email address.
  • Test different versions of your form to see which one delivers better leads.

3. Ignoring Mobile Optimisation

Mobile users make up a large chunk of the internet. That’s why a mobile landing page is essential and no longer optional. With mobile devices driving massive website traffic, delivering a poor mobile experience is a damaging mistake.

The signs include:

  • Broken links on mobile screens
  • A web design that doesn’t have a responsive design
  • Distracting images that don’t scale well

Fix it by:

  • Linking mobile ads directly to a mobile landing page with a responsive design.
  • Tracking the way mobile users interact with your page through Google Analytics.
  • Testing the design on multiple mobile devices before launching it to the public.

4. Slow Page Speed and Technical Neglect

Landing page visitors go back to the home page when a page on your site takes too long to load. Load time and page speed are important for driving conversions.

Compress your images or replace them with optimised ones. Use a content delivery network for faster page speed. Check and remove broken links from your landing page to avoid delivering a poor user experience.

5. Weak Visual Hierarchy and Design Mistakes

Your landing page becomes effective when it has a clear visual hierarchy. Without it, desktop and mobile users find it hard to identify the most important landing page elements they need to use.

Common landing page mistakes include:

  • Using stock photos instead of customer testimonials.
  • Putting distracting images above CTAs.
  • Overloading the landing page with many images.

Organise information on your landing page according to importance. Use consistent fonts, headings, and bullet points. Use breadcrumb navigation to guide users to find the necessary information in just a few clicks. Test multiple versions of the landing page you created to see what works better.

6. Overlooking Social Proof

Social proof adds trust and credibility to your design. You need to share testimonials, case studies, and reviews of your products and services so people can put their faith in your brand.

Add all the testimonials to your lead generation forms. Use statistics and trust badges to reassure landing page visitors that your brand is the best they can find. 

Don’t use stock photos—use real ones to gain more trust from the public.

7. Poorly Written Landing Page Copy

A generic landing page copy will not convert potential customers. It has nothing special to it and almost feels soulless.

You can get higher conversion rates when your copy addresses pain points, clarifies the benefits people can get in your offers, and matches the user intent.

Write your content concisely and persuasively. Try to write shorter sentences so they’re easy to scan. Align your ad copy with the headline and break down your product or service’s features and benefits in bullet points.

8. Neglecting Conversion Optimisation

Your new landing page can perform poorly if you don’t optimise it regularly. Monitor its performance with analytics tools and use the data to:

  • Run A/B testing on headlines, CTAs, and various web layout versions.
  • Track the page’s conversion rates. 
  • Adjust content and technical features based on how users interact with your page.

9. Focusing on the Wrong Audience

Understanding your target audience is one of the best ways to secure traffic and conversions for your landing page. You won’t get the desired conversions if your page doesn’t resonate with the right group.

Segment your website visitors and personalise CTAs on the page to appeal to them directly. Make and test multiple versions of the same landing page for different audiences.

Parting Words

While your landing page can turn website traffic into leads, the most common errors you may unknowingly make can throw your efforts down the drain. From poorly written copy to slow page speed, these mistakes can cost you time and money.

Good writing, constant optimisation, and testing different versions of the page are keys to a high-converting landing page. Avoiding the pitfalls of creating landing pages through page builders helps you deliver better results.

 

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