Core Web Vitals: The Silent Ranking Killer and How to Fight Back

Website performance now directly impacts your Google rankings — here’s how to fix it fast.

BRISBANE, AUSTRALIA – August 5, 2025 – In the ever-evolving world of SEO, Core Web Vitals have emerged as a critical factor impacting Google rankings — and many business owners don’t even know they’re failing. Introduced by Google to measure real-world user experience, Core Web Vitals silently penalise slow, unstable, and poorly interactive websites.

“Think of it like trying to open your toy box to grab your favourite car. If it takes too long, if buttons don’t work, or if everything moves around unexpectedly — it’s frustrating,” says David Donohue, Director of Donohue Consultancy. “That frustration is what Google is trying to eliminate from search results.”

The good news? Business owners don’t need to panic. Armed with tools like Google PageSpeed Insights (https://pagespeed.web.dev/), anyone can check how their site performs across three key areas: loading speed, interactivity, and visual stability.

What to do if your score is poor? Start with these quick wins:

• Compress all images to a size under 100KB and convert them to WebP or PNG.

• Slim down banner sizes and remove unused scripts or plugins.

• Implement lazy loading, minify CSS/JS, and clearly define image dimensions.
  

“Most sites we audit have huge performance issues caused by things like oversized images or unnecessary addons,” says Donohue. “If your site is more than 2 years old, chances are your coding libraries and security are out of date. That’s when you need to consider a modern rebuild.”

Keeping a high score isn’t just a one-time fix. Site managers must monitor changes like new homepage banners or third-party integrations that can drag scores down again.

For more insights or to schedule a Core Web Vitals audit, contact Donohue Consultancy.

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About Donohue Consultancy

Donohue Consultancy is a Brisbane-based digital agency helping eCommerce and service-based businesses improve website performance, SEO visibility, and digital strategy execution through data-led insights and practical solutions.

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Donohue Consultancy

Address: 52 Prospect Street, Fortitude Valley, QLD 4006, Australia

Email: info@donohueconsultancy.com.au

Website: https://donohueconsultancy.com.au/