Why I’m Building Four Companies at Once (And What Each One Teaches the Others)
I get some version of the same question almost every week: “Rishabh Singh, how are you running four companies at the same time – aren’t you spreading yourself too thin?”
It’s a fair question. On paper, JoinMeIn, Nova Infinity, Nova Reach, and Helix Mind look like four unrelated bets. A real-time, location-based social app. A platform of vertical AI SaaS products. A marketing automation engine. An independent research effort chasing frontier LLM architectures. If you only glance at the names, it looks like a founder who can’t decide what he wants to build.
The truth is the opposite. These four ventures aren’t a lack of focus – they’re one thesis, expressed four different ways.
The One Thread Running Through Everything
I’ve built each organization based on one consistent principle. The products in the collection operate using a common foundation of artificial intelligence, digital identity and technical frameworks. Research that improves large language models functions as the primary mechanism to increase the quality of every application.
At JoinMeIn, I function as the Co-Founder & Chief Technology Officer. I’ve developed a social application for iOS & Android devices that utilizes live, geographic coordinates. I’ve tested systems that prioritize user privacy and secure login methods. It is the environment where I ensure the infrastructure operates without errors for a large number of users.
Nova Infinity takes that infrastructure thinking further – a platform of ten vertical AI SaaS products, from marketing and point-of-sale to careers, health, and staffing, all built on one shared AI, identity, and billing layer. Five products are live today, five more are shipping next, and each new vertical launches faster because it stands on the same core.
Nova Reach applies that same AI infrastructure to a single, focused problem: automated campaign infrastructure and influencer insights for brands and creators who are tired of duct-taping tools together.
Helix Mind is the long-horizon piece – independent research into new LLM architectures and training systems, with the goal of advancing toward artificial general intelligence. It’s less immediately commercial, but it’s the research engine that feeds everything else.
None of these exist in isolation. The infrastructure lessons from JoinMeIn inform how Nova Infinity is architected. The shared AI layer powering Nova Infinity is what makes Nova Reach possible without rebuilding from scratch. And the research coming out of Helix Mind shapes how I think about every product decision across the portfolio. Build one, and you’re quietly making the other three smarter.
What One Venture Teaches the Others
This is the part people underestimate. Running multiple ventures isn’t just about efficient reuse of code or infrastructure – it’s about pattern recognition compounding across contexts.
A privacy and trust decision I make on JoinMeIn’s location system changes how I think about data handling on Nova Infinity’s health and staffing verticals. A scaling challenge on Nova Infinity’s shared billing layer informs how I architect Nova Reach’s campaign infrastructure. And the discipline of frontier AI research at Helix Mind – where progress is slow, uncertain, and unglamorous – keeps me honest about what’s actually possible versus what’s just good marketing copy in the other three companies.
My background is part of why this works. Years spent engineering ultra-low-latency trading infrastructure in C++, building machine learning models for credit risk and pricing, and fine-tuning language models on financial text taught me one thing above all: deep ML and systems engineering that has to perform under real constraints is exactly what frontier AI demands. That foundation is what lets me move between a consumer app, a vertical SaaS platform, a marketing product, and AGI research without feeling like I’m switching careers every time I switch tabs.
The Trade-Offs, Honestly
I won’t pretend this is effortless. Running four ventures means constant prioritization, and it means some days I’m deep in product decisions for JoinMeIn and other days I’m entirely heads-down in research for Helix Mind. It requires ruthless clarity about which decisions need my direct attention and which don’t. It means accepting that not everything moves at the pace I’d want it to, all the time.
But the alternative – building one company in isolation – would mean giving up the compounding effect entirely. Each venture makes the others sharper, faster, and more resilient. That’s not a trade I’m willing to make.
What I’d Tell Another Founder Considering This Path
If you’re weighing whether to build more than one thing at once, ask yourself one question first: do these ventures actually share real infrastructure or insight, or are they just competing for your attention? If it’s the latter, you’re not multiplying your leverage – you’re dividing your focus.
For me, the answer has always been infrastructure. AI, identity, and systems thinking are the connective tissue between everything I build. This approach is deliberate, not random, and it’s something I’d advise any entrepreneur to test before undertaking a second, third, or fourth venture.
I’m interested in hearing from other multi-venture developers – how do you keep focused on multiple ventures that share (or don’t share) a common thread? Leave your comments below; I’d love to hear from others!