Innovative Ways to Present Your Product | 3D Product Rendering Services
Product rendering is gaining popularity daily due to its solid benefits and cost-effectiveness. 3D rendering is becoming increasingly photorealistic and average customers can hardly distinguish the result from reality. This is making traditional photography with cameras seem outdated in some cases.
Why the shift? If you relying on photography for each product with specific or unique backgrounds, you face the need for physical background setups, lighting, space, cameras, and photographers. The process goes on; after the photo session the post-processing is required, and any change of plan may lead to reshooting again! On the other hand, 3D rendering proves to be a blessing. It allows you to make changes at any time, creating lifestyle images with flexibility in colors, textures, and lighting.
However, it’s important to ensure that the rendering quality, texture, and lighting should meet certain quality standards. A poor-quality 3D image is comparable to below-average camera photography anyway, therefore, you need to choose a 3d rendering service provider who is expert on photo-realistic product visualization.
Now, let’s explore how you can use 3D rendering to showcase your product uniquely and efficiently.
- Showcase your product with Intendent Context: Presenting your product means connecting with your customer or client with a story, giving them product elements to connect with.
To achieve this, first of all, you need to have high-quality, digital images and animations of your product. Then place the product in various contexts, and let your customer imagine how they would like to use the product.
A bathtub solo image (left), the same bathtub is showcased in it’s intended context using a CGI background (right) | Courtesy : 7CGI Studio
Instead of a single photo, you can present your product from any angle, use the intended background, showcase different colors and finishes. Let the level of detail and context enhance your customer’s product visualization experience.
- Feature your product’s unique selling point: Unique selling points addressed to exclusive benefits of your product which can be anything from high quality build, finishing, and material to latest technologies etc.
This is particularly useful for complex products where customers might be interested in understanding the engineering or technology behind them. Let your customers pause for a moment and give them a valid reason to consider purchasing your product.
- AR and VR Product Demos: Product presentations online with interactive 3D models is quite popular as it let your customers zoom in on extreme details, rotate the product in 360 degrees, and even see how it works in different environments. This is not a new idea at all by the way as IKEA developed an app to help people virtually try furniture in home spaces back in 2017.
This creates a more engaging and informative experience compared to static plain 2D images. 3D rendering also allows to create those exploded views of your product, revealing its internal construct materials.
- Showcase on Social media: Social media is undoubtedly a powerful platform for showcasing products and everyone is also trying to get noticed among thousands of content generated in each minute. So, content type and quality are extremely important. Carousel posts, in particular, peoples’ most favorite.
An attractive carousel visualizes various aspects of your product in each photo
Carousel posts allow to showcase multiple photos from various angles, featuring selective mood/lifestyle images that tell a compelling story. While short stories can also be engaging, it’s important to note that they have a limited shelf life of 24 hours. Therefore, you either can make stories complementary to gallery posts or utilize them for new product arrival or any kind of promotional announcements.
- Product Customization through Configurator:
3D configurators allow customers to customize products in various ways. Customers can see photo-realistic virtual model of the product in configurator app and decide what their desired product would look like. This enable them to make instant modifications based on their preferences. Just think, if the furniture is initially in red color, and the customer prefers yellow or orange, this could be a deal-breaker for them.
If you have such customization app in your website, you can get the order without actually making the product first. This way you have confirmed selling opportunities at the same time you made your customer happy.
Product 3d configurator allows you to choose your desired color with few clicks
It’s all about Standing out from the Crowd with 3d Product Rendering
3D rendering services can do wonder if you can present your product in innovative and informative ways.
We cannot give any guarantee that every method mentioned here will produce perfect results but they can undoubtedly help in attaining your audience’s attention, enhancing their understanding of your product, and ultimately increasing your brand recognition.
