Private Label Toothpaste: A Comprehensive Guide for Toothpaste Brands

Private label toothpaste, also known as white label toothpaste, offers an attractive opportunity for toothpaste brands looking to expand their product lines and increase profit margins. This comprehensive guide covers everything toothpaste brands need to know about sourcing high-quality private label toothpaste, from manufacturing and ingredients to packaging and pricing.

What is Private Label Toothpaste?

Private label toothpaste refers to toothpaste that is manufactured by one company but packaged and sold under another company’s brand. For example, a toothpaste contract manufacturer like “Cinoll” may produce the actual toothpaste product, but the buyer’s brand name and packaging is used when it goes to market.

The brand purchasing the private label toothpaste is responsible for all marketing and promotion. They simply order the product from the contract manufacturer and sell it as their own brand. This allows brands to expand their offerings and enter new markets or product categories without having to actually manufacture the product themselves.

Benefits of Private Label Toothpaste

There are many potential benefits for toothpaste brands using a private label model:

Cost savings – Avoiding the costs associated with operating a manufacturing facility can result in dramatic savings, allowing for higher profit margins. Private label allows brands to take advantage of the economies of scale and efficiency of existing manufacturers.
Focus on core competencies – Brands can focus their efforts on sales, marketing, and product development instead of toothpaste manufacturing operations.
Flexibility and speed – Introducing new products or adapting to market changes can be done more nimbly without the burden of operating a factory.
Quality assurance – Experienced contract manufacturers like Cinoll have rigorous quality control processes already in place.
Convenience – The contract manufacturer handles sourcing of ingredients, production, packaging, and delivery – brands simply market and sell.
Market expansion – Private label provides an easy avenue for entering new markets or extending product lines. Brands can offer specialty items that would be too expensive or risky to launch alone.

How to Source a Private Label Toothpaste Manufacturer

Choosing the right contract manufacturer is crucial when sourcing private label toothpaste. Here are some tips for evaluating manufacturers:

Look for GMP-certified facilities that follow rigorous quality control procedures and can provide compliance documentation. Reputable third-party GMP certification verifies they meet expected standards.
Ensure they have expertise specifically in manufacturing toothpaste and can handle a variety of formulations. Look for a history of producing well-known national brands.
Check capabilities for full turnkey service including sourcing ingredients, packaging, labeling, shipping, and inventory management. The best will act as an integrated extension of your team.
Consider manufacturing capacity and production minimums to ensure they can meet your volume needs.
Request samples of current white label toothpaste products to check quality and consistency.
Ask about formulation capabilities, particularly natural, organic, and specialty products that align with your brand image.
Review their purchasing team to ensure they can consistently source high-quality ingredients at

Toothpaste Ingredients to Look for in Private Label Products

The ingredients used in your private label toothpaste can significantly impact its performance, flavor, texture, and brand perception. When evaluating potential products, keep an eye out for:

Fluoride

Most national toothpaste brands include fluoride, which is crucial for preventing cavities and promoting oral health. Fluoride should be included in children’s and mainstream adult toothpastes. Brands may choose to leave it out of niche natural or organic products.

Abrasives

Gentle abrasives like silica remove plaque and surface stains to polish and whiten teeth. Baking soda and hydrated silica are common choices. Make sure abrasives are non-irritating.

Humectants

Humectants like glycerin help retain moisture and provide a smooth, creamy texture. Without enough humectants, toothpaste can become dry and grainy.

Flavors & Sweeteners

Popular flavors like mint and cinnamon improve taste. Artificial sweeteners enhance flavor while avoiding sugar. Xylitol may also be used as it inhibits bacteria. Flavor oils should be high quality.

Thickeners

Thickeners give toothpaste its gel-like consistency. Common options include cellulose gum, carrageenan, and sodium alginate. The thickener used impacts texture.

Surfactants

Surfactants like sodium lauryl sulfate (SLS) are cleansing agents that produce foam and penetrate plaque. Non-SLS alternatives are available as SLS can cause irritation for some.

Toothpaste Packaging Options for Private Label Products

Packaging plays a huge role in product branding and positioning. When exploring private label toothpaste packaging options, consider:

Tubes

Tubes are the standard for toothpaste. Options include plastic or laminate tubes in sizes ranging from 0.25oz samples to over 8oz family sizes. Decorated tubes allow for impactful branding.

Stand-Up Pouches

Pouches stand upright for convenient retail display. They offer an environmentally friendly alternative to plastic tubes but don’t allow decorative printing.

Pumps

Pump dispensers are useful for higher-end or children’s products. They dispense precise amounts of toothpaste while allowing for brand customization. However, pumps do add to manufacturing costs.

Compacts

Portable compacts with a mirror and brush are ideal for travel or sample packs. Custom compacts can be printed with brand messaging.

Strip Packs

Individual use strip packs are inexpensive and easy to distribute but lack branding space beyond the label. Useful for hotels and holiday promos.

When choosing packaging, balance functional performance, branding capabilities, cost, and environmental impact. The packaging sends a visual message about your brand that impacts purchase decisions.

Typical Pricing for Private Label Toothpaste Products

When working with a contract manufacturer on private label toothpaste, expect to pay:

Base Formula Price – The manufacturer’s base price depends on the ingredients required for the formula. Simple formulas like fluoride toothpaste may start around $0.10 per tube while specialized formulas cost more.
Customization Charges – Custom flavors, ingredients, packaging, tube printing, etc may incur additional charges. Unique molds for shaped tubes also increase costs.
Minimum Order Quantities – Manufacturers require minimum order volumes, often starting around 3,000 units. Larger production runs will lower the per unit price.
Set Up Costs – One time charges for graphics design, printing cylinder preparation, and mold creation may apply for highly customized orders.
Freight – The buyer typically covers product shipment costs. This varies based on manufacturing location.

Manufacturers like Cinoll provide upfront price lists to facilitate budgeting. Overall private label toothpaste provides an affordable avenue for entering new oral care markets in a profitable way.

The Benefits of Partnering with a Large Contract Manufacturer

For stable supply and world-class support, it makes sense to partner with an established toothpaste manufacturer like Cinoll for your private label products. Benefits include:

Decades of experience across hundreds of brands
Complex multi-step manufacturing capabilities
Access to the latest toothpaste ingredient innovations
Massive purchasing power forconsistent low pricing
Strict safety, quality control, and compliance procedures
Thorough knowledge of regulations in every market
Expert lab and R&D teams to develop custom formulas
Diverse packaging and printing options for differentiation
Flexible minimum order quantities and rapid turnaround times
End-to-end supply chain management and logistics

For new entrants and established brands alike, Cinoll has the proven processes in place to deliver premium private label toothpaste on time and on budget. Their scale, expertise, and purchasing power makes them an ideal manufacturing partner.

Conclusion

Private label toothpaste offers an excellent path to grow your oral care brand on your terms. Following the tips in this guide will allow you to source a high-quality contract manufacturer, ensure ideal ingredients and packaging, meet volume demands, and do it all profitably. With careful planning and an experienced partner like Cinoll, private label toothpaste can provide a major competitive advantage.