Elsner Elevates Mobile Sales: Unveils BigCommerce Mobile Optimization Solutions

Summary: Premier e-commerce company Elsner has launched its BigCommerce Mobile Optimisation Solutions to assist companies in maximising their potential for mobile sales. These solutions fulfil the growing need for mobile commerce by utilising state-of-the-art technology and specific knowledge to optimise BigCommerce platforms for faultless mobile experiences.

Are you an ecommerce store owner who is looking forward to turning mobile visitors into customers? If so, then you are indeed at the right spot! As an ecommerce business owner, you may be well aware of the importance of ranking in the top position of Google, which is possible through adopting proper SEO strategies. One of the integral aspects of optimization involves making your ecommerce store mobile-friendly. This is because, currently, a majority of online shoppers use their mobile devices to shop. 

So, here, we will discuss the top BigCommerce mobile optimization strategies that help convert your mobile visitors into paying customers. Before hiring a BigCommerce web development agency or a fashion e-commerce website developer, all you need to do is read this blog post to get a better idea about this. Let’s get started: 

Tips to Follow for Optimizing Your BigCommerce Store for Mobile

Optimizing your BigCommerce store for mobile tends to have a range of benefits. It results in a boost in website traffic and drives more conversions for your ecommerce store. Below are listed the significant tips that you should implement for making your BigCommerce store optimized for mobile devices:

• Crafting a Tailored Shipping Experience

A lot of mobile shoppers these days are driven toward websites that focus on offering personalized shipping experiences. They often look for local businesses first at the time of making online purchases. If the specific product they are searching for is unavailable locally, they are most likely to consider out-of-town alternatives. However, it applies only if the logistics involved make sense.

Due to this specific reason, it becomes crucial for you to offer product information to prospective customers that is pertinent to their location. You should request permission to use their mobile GPS and closely track their geographical position. Not only that, but you should leverage browser cookies to evaluate their preferences closely. You can then rely on that information to craft a tailored offer for the specific products they wish to buy from your e-commerce store. With this information, you can even highlight the pertinent shipping information depending on their location, which includes revealing to them how long the delivery is going to take. If you have a tough time implementing this tip, you can contact a recognized BigCommerce development agency.

• Boosting the Loading Speed of Your Website

Speed is something that matters a lot in the present time, irrespective of whatever industry you are associated with. So, it holds true for the ecommerce sector as well. Customers who view an item they like generally expect a swift and smooth shopping experience from the moment they tap on the product and add it to their cart to the moment they get it. If your BigCommerce store website loads slowly, it will significantly impact your prospective customers. Most of them will end up leaving your website. As per Google, if any particular website takes 3 seconds or more to load, then about 53 percent of visitors will end up exiting. So, the bounce rate will be higher if the website’s loading speed is slow.

Due to this reason, one of the most important BigCommerce mobile optimization tips that an e-commerce fashion website design services agency will suggest involves keeping a close eye on your site’s performance. Along with that, you should also adopt the necessary measures to help minimize the time it takes for pages to load. Adding large images causes website pages to load slowly. One thing to keep in mind in this aspect is that you do not require excessively large product images to give customers a precise visual of the item you are selling. So, there are certain points to keep in mind when uploading product images to your e-commerce site. It will prevent your store pages from freezing up or lagging. Let’s find out what these are:

• Make sure to maintain the width of your images to 1000 pixels or less.
• Utilize JPG instead of PNG image files, as JPGs are considerably smaller when compared to their PNG counterparts.
• Every image should possess a 72 dpi rating or thereabouts.

• Implementing Mobile SEO Tactics

SEO refers to a range of strategies and techniques that are typically used to help websites rank on Google and other search engines. On the other hand, mobile SEO entails specific strategies, and best practices that are employed to help the mobile versions of sites reflect among the top results on SERPs.

In this regard, it is essential to note that while conventional SEO strategies play a crucial role in maintaining a site’s position on Google, certain practices are specially tailored to help mobile websites rank. As per Google, there are mainly three different ways of implementing a mobile website:

• Utilizing a responsive design
• Through separate URLs
• Via dynamic serving

Google depends on structured data markup to evaluate the content of a website and uncover more information about it. By implementing structured data in your ecommerce site, you would be able to enhance your store’s aesthetic on SERPs, which boosts your site’s CTR or click-through rate. There are some markup options that you can use to improve the mobile SEO of your website. It includes:

• Events
• Articles
• Products
• Local Business
• Reviews

In this regard, you should always make use of the Structured Data Testing tool from Google to confirm that you have correctly implemented the markups. Make sure to reach out to a reliable BigCommerce expert for any sort of related assistance. 

• Steering Clear of Popups

Popups are something that appears excellent on desktops. They work by adding a dramatic effect to a website that helps effectively capture users’ attention. Not only that, but it prompts them to take a specific action. Also, these are highly effective in getting website visitors to respond to CTAs that are embedded in the window.

But, it is important to note that popups do not appear good on smaller screens. It is different to view those on smartphones, making it tough for prospective customers to close them, especially if the “X” button is unavailable. Many users are irritated by seeing pop ups on their mobile devices as they only want to view your store’s content. So, it is always a good idea to prevent adding popups. A BigCommerce web designer can assist you greatly in this regard. 

In a Nutshell

Thus, the above-listed ones are some of the great ways to optimize BigCommerce for mobile devices. However, you should keep in mind that mobile optimization is a continuous process. You should test your e-commerce store to find out whether it is functioning properly and displaying correctly, especially after an update. You can use Google’s Mobile-Friendly test tool to determine how it scores. 

For any kind of related assistance, all that you need is to approach a reputed BigCommerce app development agency or BigCommerce web designer. Hopefully, you have gained important insights from this discussion. 

Company Name: Elsner Technologies Pvt. Ltd.

Contact Person: Harshal Shah

Email: Send Email

Phone: +1 (607) 524-4040

Address: 405 Pennsylvania Common

City: Fremont

State: CA 94536

Country: United States

Website: https://www.elsner.com/