This Company Is Making Music Analytics Affordable for Everyone

Viberate is a music data company providing premium analytics, covering streaming, social media and other channels, to every industry professional for $9.90 per month. In-depth Spotify stats, playlist analyzer, and more. Here’s what they offer.

The music data company Viberate reveals its mission as: “Creating a more inclusive music business by making high-quality data affordable for every industry professional.” As a high price tag for data services often excluded many indie labels and artists in the past, the company intends to change that by providing premium music analytics at the best price on the market: “That’s why we’ve drastically reduced the price of our professional suite, from $129 to only $9.90 per month”.

Viberate’s music analytics monitors more than 1M+ artists and translates their performance on streaming, social media, and other channels into information for better business decisions. The platform offers analytics specific to channels like Spotify and TikTok, data-infused charts, and tools for discovering talent for every artist available.

Shortly, this is how it works, says Viberate: “We map and analyze the entire music industry ecosystem – artists, tracks, festivals, playlists, and labels – in one place. By turning streaming and social data into actionable information, we’ll help you discover new talent, track your roster, plan promotional campaigns, or create business reports more efficiently.”

One of their most interesting features is Spotify analytics. They analyze the streaming performance of every artist who’s releasing music on Spotify. This includes a tracker of their monthly listeners, followers, streams, and playlisting. You can check the artist’s Spotify history or look into the daily data. What’s particularly handy is having all the artist’s songs analyzed in one place – you can filter them by streams, and release date, and listen to them in the same section. Also, there’s a breakdown of the artist’s monthly listeners by country and city.

Viberate’s playlist analyzer dives deep into the artist’s Spotify playlist performance. It gathers every playlist placement and points out the best-performing playlists and songs. You can monitor the playlist reach and the number of active playlists over time to pinpoint the effect of specific song or album releases.

Viberate also features a chart of 12M+ playlists, which allows you to find the most suitable playlists for the artist’s genre and career stage. The filtering options are insane. You can filter them by genre, type (indie curators, editorial, algorithmic, etc.), song popularity, and release date if you want to make sure that the playlist features newly released tracks. Then, you can also sort them by popularity (the number of followers, monthly follower growth, or the number of songs). For example, there are exactly 372 Pop playlists with indie curators that have at least 10,000 followers and feature at least 30% of songs that were released in the past 3 months.

You can also check how every artist ranks on Spotify and apply country, genre, and performance filters. Besides that, there are also overall and channel-specific rankings you can explore. The company points out that the Chart feature specifically is a game-changer for talent discovery as it allows A&Rs to discover and screen more talent in less time. The platform allows you to save different filtering options and revisit the chart in the future so what you’re looking for is always at your fingertips.

If you’re interested in music analytics, these tools are worth checking.