How to Grow Social Media Followers for Your Business

With the growing adoption of social media across various backgrounds and age groups, Facebook, X, TikTok, LinkedIn, and other platforms are now considered powerful and effective marketing tools. Businesses have to leverage technology to connect with their audience and boost sales. However, building a social media presence and getting numerous followers can be quite challenging.

Let’s explore 11 tested and trusted ways to grow social media followers for your business.

1. Create a strong brand identity

A strong brand identity is one of the paramount tips for growing social media followers for businesses. Creating a cohesive brand identity builds a unique appearance for your business. It helps to set the voice of your brand and makes it stand out from its major competitors. This can draw many social media users to your profile, encouraging them to follow you.

Creating a brand identity starts with your social media username. It’s advisable to use a social media username for all your accounts of various channels. Choose your brand name or a closely related name. This tactic makes your profiles findable on different social media platforms.

Other tips for building a strong brand identity include:

• Choose your brand’s predominant color scheme. It should be reflected in your profile picture, graphic designs, etc.
• Use a professional-looking profile picture. Your brand logo is the recommended option.

2. Craft interesting and relevant content

Once you have created a powerful brand identity, you should invest in crafting engaging content. Research the topics your audience is interested in, and create content on them. Ensure it is valuable to your audience by inspiring, educating, or entertaining them as this can attract more individuals to follow your pages. Although you can share sales content with your followers, it should not be the focus of your social media posting. Having too many sales content on your page can be overwhelming and boring for your target audience; thus, discouraging them from following your page.

When creating content for social media, always prioritize quality over quantity. Regardless of the content type, ensure it’s well-structured and edited to showcase the value and quality of your brand. Notably, you can also repurpose your content for various social media platforms.

3. Use hashtags effectively

Hashtags are great tools for increasing the reach of your content on various social media channels. These words can increase the searchability of your content, allowing more potential followers to see your brand. However, to be effective, you have to use the hashtags your target audience is searching on social media. Generally, consider using popular hashtags as they can draw lots of traffic to your post. Similarly, add hashtags related to your posts and niche.

4. Build a community

Another proven tip for getting followers on social media is building a community. Generally, when you create a sense of community among your existing followers, they go the extra mile to share your post and draw more followers to your page through word of mouth. This trick can be more useful than many promotional techniques.

So, how do you build a sense of community among your existing followers? Do this by engaging with them. Like, share, and comment on their posts. Ask for their opinions on a subject and acknowledge their effort to interact with your brand. Create content on the topics they suggested. When other social media users see your engagement, they will likely be interested in following your page to also enjoy such interactions.

5. Tailor your content to fit each social media platform

Although all social media channels are designed to help people connect digitally, they don’t operate the same way. As a result, each platform requires a specific approach to get the attention of the users. For example, Instagram is more about well-curated pictures and videos; hence, uploading only written content may not work for your brand. LinkedIn is generally for professional and career-related content, so your holiday pictures may not help you to get more followers on it.

To optimize each platform and get more followers, master how it works and tailor your content to suit it.

6. Buy social media followers

While organic methods are highly recommended for growing social media followers for your business, it may take a long time to see the result. Put your business ahead of the competition by buying social media followers. Instead of waiting to see an increase in your social media followers,  this trick shows instant growth.

Instant Famous is one of the topmost companies offering this service. When you buy Instagram followers from this platform, real and active Instagram users will follow your account. You can also buy Instagram likes to improve your Instagram engagement. The website also provides followers for Facebook, X (formerly Twitter), and other social media channels.

7. Invest in paid/sponsored ads

Most social media channels now offer sponsored/paid ads, which are advertisements that the channels help you display to various users. These ads are usually shown to your target audience. They increase the reach of your brand and content; thus, boosting the likelihood of getting more followers. In addition, sponsored ads offer you an opportunity for direct customer engagement. Fortunately, they are affordable as the pricing often depends on the number of audiences you want to reach.

8. Cross-promote your brand

Most social media users are found on numerous digital platforms. Therefore, every digital marketing channel provides you an opportunity to get the attention of your target audience and make them followers. Given this, cross-promotion is crucial to growing social media followers for your business.

Get started by promoting a social media profile on another platform. For instance, promote your Instagram content on Facebook. Add links to your YouTube videos on Instagram or X. Similarly, add links to your social media handles to your email, website, and lots more. Take advantage of every opportunity to let people know about your social media presence.

9. Partner with relevant social media influencers

Collaborating with social media influencers is another reliable way to improve your brand’s popularity. Since these influencers also have tons of followers, partnering with them allows more people to know about your brand. Consequently, they can influence some users to follow your account.

However, choose your influencers wisely. Go for influencers whose audiences are similar to yours. This ensures you capture the attention of individuals who are likely interested in your content.

10. Establish your brand as a thought leader in your niche

People often follow brands considered as thought leaders in their niche as they want to learn from them. To grow social media followers for your business, establish the brand as a thought leader in your niche. Look for speaking opportunities such as interviews and podcasts. Share your knowledge with people. Additionally, write press releases and don’t hesitate to include your social media handles.

11. Stay in tune with algorithm changes

Social media algorithms change from time to time. These changes tend to have an significant impact on your content ranking in the search results. Hence, if you don’t stay updated on these algorithms, you may struggle to reach your target audience regardless of the quality of your content. Follow blogs and forums that offer information about these changes. Tweak your content and profile to suit these changes when necessary.