How Roberto Verde Transformed Goldfingers Orologi into a Luxury Watchmaking Powerhouse

Roberto Verde, master watchmaker, entrepreneur, and CEO of Goldfingers Orologi, continues to redefine the luxury watch market with groundbreaking initiatives that bridge traditional craftsmanship with contemporary accessibility. The Verona-based luxury watch showroom, founded by Verde in 2007, has become a hub for collectors and enthusiasts, offering curated timepieces and an unmatched personalized experience.

Roberto Verde has spent over two decades channeling his passion for fine horology into creating one of Italy’s most renowned destinations for luxury timepieces.

Goldfingers Orologi, located in the heart of Verona, represents Verde’s vision of combining the artistry of fine watchmaking with an inviting and personalized shopping experience. Over the years, the showroom has earned a reputation as a trusted destination for high-quality entry-level, mid-range, and rare vintage timepieces.

With a focus on catering to a wide spectrum of clients, from seasoned collectors to budding enthusiasts, Verde ensures that every client feels welcome. “Goldfingers Orologi is more than a showroom; it’s a place where people can explore their love for horology in a way that feels personal and meaningful,” Verde shares.

In 2022, Verde launched the Instagram campaign “Dimmi il tuo budget” (“Tell me your budget”). This unique initiative invited clients to disclose their financial parameters to receive tailored recommendations. The campaign resonated with audiences, drawing over 30,000 new followers on Instagram within its first year.

Building on this success, Verde introduced “La Valigetta degli Entry Level” (“The Entry-Level Briefcase”), a curated collection of timepieces priced between €4,000 and €8,000. This initiative was designed to attract younger collectors and those new to the world of luxury watches.

“Making luxury watches accessible to a wider audience has always been a goal,” says Verde. “It’s about ensuring everyone has the opportunity to appreciate the beauty and craftsmanship of these timepieces.”

Verde’s influence extends beyond Goldfingers Orologi. He founded the Watch Passion Association, a trade group aimed at uniting watch enthusiasts and educating the public on the cultural and historical significance of timepieces. Through workshops, events, and online forums, the association has cultivated a thriving community of horology aficionados.

Verde also champions the “new vintage” concept, which emphasizes the value and significance of historically important models, such as five-digit Rolex references. He believes these pieces embody a blend of history and modernity that resonates with today’s collectors.

As CEO of Goldfingers Orologi, Verde is committed to evolving the luxury watch market. His focus on creating authentic narratives, fostering community engagement, and integrating modern technology ensures the relevance of luxury watches for future generations.

“Innovation and tradition are not opposites; they complement each other,” says Verde. “By embracing both, we can ensure that the art of watchmaking continues to inspire.”

Roberto Verde was born on February 23, 1983, in Petralia Sottana, Sicily. A lifelong passion for fine horology led him to establish Goldfingers Orologi in Verona in 2007. Today, Verde serves as CEO, overseeing every detail of the showroom’s operations and curations. He works alongside his wife, Jessica Verde, who manages entry-level collections and plays a vital role in shaping the company’s welcoming atmosphere. Together, they aim to inspire future generations of collectors and enthusiasts.

For more information, visit www.goldfingersorologi.it.