Top 5 Free CRMs in 2024: Review

Free online CRM is a software financial tool for managing the interaction between a business structure and customers. In a generalized version, CRM is an automated management system that performs many tasks in order to attract customers and increase profits. Programs can be paid and free, differ in functionality and purpose. This article presents the TOP 5 best free CRMs for your business in 2024. 

CRM software: description and purpose 

Before choosing CRM from the rating of the best programs, we recommend that you familiarize yourself with the basic concepts and the principle of operation of this software. CRM systems are highly specialized and universal. Highly specialized systems are characterized by a certain and very limited set of financial instruments. For example, the software is intended only for processing correspondence and making calls to customers. 

The most popular and in-demand programs are universal CRM. In this case, you get CRM software with a large set of functionality. For example, Bitrix24 is considered a universal CRM. Universal offers are usually suitable for small and medium-sized businesses, some of them can be adapted to work with large companies. 

Sales, service, marketing 

The key purpose of all free CRMs is to improve sales, improve customer service and set up marketing for the effective functioning of the business. The sales section provides for the formation, storage and analysis of primary information about customers and suppliers. Here, CRM tools gradually track the interaction of company employees with customers by purchase history, order time, and the choice of preferred categories. 

Maintenance involves setting up the optimal service for customers, improving the company’s work through the introduction of automated systems. In fact, CRM is a table that is similar to Excel, but at the same time a row or column is formed programmatically and has a diverse interpretation. 

Marketing is represented by detailed and high-quality analytics. CRM tools gradually analyze the correctness of the work of marketers, simplify settings and segment databases in automatic mode. This section analyzes the effectiveness of marketing in real time and outlines the prospects for the introduction of individual tools. CRM systems like Bitrix24 can report on configured parameters and indicate previously made errors. 

Criteria for choosing free CRM systems

You will not be able to quickly choose a suitable CRM system because of the large assortment of similar programs. In addition, free functionality is usually limited to basic options and will not be able to cover the necessary volumes of business activity. When choosing a suitable program, we recommend that you be guided by the rating of the best CRM, which is presented in the following sections. 

Before giving preference to any CRM from the TOP 5, read the selection criteria. How to choose free CRMs:

• By appointment.
• According to the specifics.
• According to the characteristics. 

The purpose of CRM is usually displayed in the description provided by the developer. As a rule, software products are suitable for a specific business area or can cover diverse work. The description indicates the purpose of CRM — for example, the software is intended only for small businesses, or is universal as Bitrix24. 

Specifics and characteristics are a set of certain functions that are suitable or not suitable for the user. For example, narrowly focused CRM may be intended for non-profit organizations, or the program works with an audience that is limited by the number of people. The list of characteristics includes functions that determine the capabilities of CRM tools. 

Top 5 Free CRMs in 2024

Free online CRM from this rating is represented by the best set of financial and marketing tools. We have tested each program and confidently declare that the TOP 5 offered CRM is relevant today and will be in demand in 2024. In the list of the best programs you will find narrowly focused and universal positions for different business areas. 

Bitrix24

The undisputed leader among CRM systems free is Bitrix24. This is a universal software that is optimally suited for small and medium-sized businesses. However, the functionality of Bitrix24 can be adapted to the needs of large companies. The developers have presented basic free options, there are also paid service packages that allow you to expand the working functionality of the program. 

Bitrix24 forms a database of customers on various grounds, analyzes demand and identifies errors of marketers. The program is suitable for reporting, working with leads and effectively evaluates the action of advertising campaigns. 

Advantages of Bitrix24:

• Intuitive interface.
• Variability of settings.
• A large set of useful functions.
• Versatility. 
• Basic free software is suitable for small businesses.
• There are paid service packages with advanced functionality.

Users do not notice any shortcomings in this CRM system. This is a truly universal software product that will be able to work effectively in the future and demonstrates success today. 

Really Simple Systems CRM

Really Simple is a universal kind of CRM that is relevant for small and medium — sized businesses. The functionality of the software content is more focused on processing the client’s personal data and improving the interaction between the company and the target audience. That is, most of the functions are aimed at generating newsletters, analyzing customer behavior. 

The feature of Really Simple CRM Systems can be called a disadvantage, since the program works only for legal entities in B2B format. At the same time, there are advantages — a 14-day free tariff and multi-faceted user support. The minimum cost of the package of services is $30. This CRM is suitable for integration with third-party services. 

PipeDrive

CRM software PipeDrive is designed for small companies and belongs to highly specialized varieties. The program is quite simple in settings and offers to use a mobile application. 

Here you will not find the function of compiling multidimensional reports or complex marketing analytics. PipeDrive is designed for creating product catalogs, tracking calls and emails. The software automates the main work processes in a small business. There is basic free content, the minimum price of the tariff plan is $29. 

Nutshell

The narrowly focused free online CRM Nutshell is designed to automate some workflows in small businesses. It is worth noting that the software features have limitations — for example, Nutshell lacks marketing functions and it is impossible to compile detailed reports. 

This software is optimal for use as a data warehouse — in fact, it is an automated cloud platform. In addition, Nutshell confidently copes with providing communication through telephony, diverse mailings and notifications. 

Zoho 

The popular CRM system Zoho will be in demand in 2024 thanks to a small set of universal options. CRM tools are suitable for analytics, reporting and working with sales funnels. Zoho can be integrated into some third-party services, customer information is collected in detail, and data from social networks is also taken into account. 

The key disadvantage is the limited free functionality, including users expressing dissatisfaction with paid options. For example, low-cost tariffs are limited by storage memory, for the expansion of which you must constantly pay extra. 

Conclusion 

The TOP 5 CRM systems in 2024 are mandatory to study if you choose a software product for long-term use. If the choice seems too complicated, give preference to a universal CRM like Bitrix24 with free features and inexpensive tariff plans.