Conversion-Focused Design Isn’t Optional for D2C Brands Anymore
Acquisition costs continue to rise while shopper patience continues to shrink, so conversion-focused design is no longer a nice-to-have for D2C brands; it is the make-or-break lever for profitable growth. The Baymard Institute estimates the average online cart abandonment rate hovers around 70 %, which means most visitors who show purchase intent still drop off…
