Will AI Influencers Replace Human Creators? New Data Says the Future Isn’t Solely Human
Global influencer marketing spend is projected to reach $32.5 billion in 2025, and much of that growth is being driven by a surprising new force: AI-generated influencers. From hyper-polished Instagram avatars to TikTok personalities who never sleep, brands are experimenting to see if audiences care whether their favorite influencer is even real. On the surface,…