Challenges that Sellers Face During Their Amazon Selling Journey
Selling on Amazon is an amazing idea. The platform has a huge customer base with great opportunities for sellers. However, the journey might be more challenging than we think. It comes with a lot of hurdles and a tough road. If you want to succeed, then it’s crucial to understand the challenges to be prepared in advance.
In this article, we will look into the difficulties that Amazon sellers often face throughout their journey. Understand, learn, and brace yourselves!
1. The major challenge: Competition
Amazon is filled with millions of sellers, trying to stay ahead and grab the attention of maximum customers. For a new seller, it will be tough to get the limelight. It will take time for it to grow and start competing with big brands and other popular sellers. Till then, your sales will be slow and the click-through rate will be low. It might take a smart plan for you to make a jump and make your product noticeable.
2. Strict regulations
Amazon has a list of rules, restrictions, and guidelines that you must follow if you want to sell successfully on the platform. They tell you each and everything, starting from how to list your products and respond to customers. If you mess with the rules or ignore them, Amazon will immediately send a warning, or even worse; suspend your account. Pretty sure you would not want that. However, following all these rules can be daunting, considering that the rules keep changing, and if you don’t keep a check, you might just get a notice.
3. Price wars
One way for an Amazon seller to attract customers is by lowering its product price. Most sellers do it, and hence it’s a war: a war to be the lowest-priced seller to get maximum sales. This can be a really hard environment to be in. Sellers will have a hard time making profits since they will be selling products for almost nothing. It can be a task to find balance between staying ahead and earning money.
Pro tip: Use an Amazon repricer so that it manages your repricing issues without worrying you.
4. Reviews are crucial
How customers view your product is highly important on Amazon. Good reviews can help you get maximum sales on Amazon, but bad feedback can keep your business at stake. You need to make sure your customers are satisfied with your product, customer service, and after-sales support.
However, Amazon doesn’t allow sellers to directly ask for reviews which could be a huge hurdle. Indirectly ask for reviews from customers,but please do. They are essential for you to earn sales.
5. Dealing with returns
Making sure your unsatisfied customers are also happy at the end is quite demanding. If customers have any queries that might sound unusual or ordinary, you will have to respond back anyhow; and that too, nicely. Treating them badly can lead to negative reviews and low seller reputation. Make sure to keep your customers happy. Deal with them softly and even if they are returning your product, apologize and offer a discount on their next purchase.
6. Evolving with the marketplace
Amazon frequently modifies the way that products are displayed to visitors. To stay ahead, you must update your product listings, advertisements, and keywords. Keeping up with these ever-changing trends and modifications might be tricky.
In conclusion,
While it’s not easy, selling on Amazon can be a great learning curve and adventure. To meet these obstacles, you must have enough strength, adaptability and also a sharp mind. Try a 14-day free trial to utilize Amazon seller tools like an Amazon repricer to pave the way and make it easier for you to sell on the platform.
