How to Beat the Instagram Algorithm in a Few Steps
Instagram has used an algorithm since 2016 to order newsfeeds and prioritize content based on what users care about. The algorithm considers how likely someone is to like or comment on your post or spend time on it.
While the algorithm is constantly changing, some aspects have remained the same. The key to beating the Instagram algorithm is understanding how it works.
1. Post Relevant Hashtags
A hashtag is a word or phrase that precedes “#.” Instagram uses hashtags to organize and categorize posts.
For example, if you’re a fashion stylist, you might use the hashtag #fashionstylist. This is a great way to reach your target audience on Instagram.
Hashtags also help you track how well your posts are performing on the platform. Therefore, it is important to know how to view Instagram stats in order to notice the main points of growth. So make sure to use the right ones!
2. Post Often
The Instagram algorithm takes many factors into account when ranking posts. These include your overall interaction history with the account that made the post (how often you’ve lingered on their content or interacted with it), how frequently you’ve seen their posts and more.
It also prioritizes newer post types like carousels and IGTV, as well as other features like Stories and Reels.
3. Post at the Right Time
From SEO to social media marketing, algorithms are what determine how well your content performs. That’s why it’s important to keep your strategy fresh.
This includes posting at the right time. It’s important to consider the time zones of your followers when doing this. This way, your posts can reach them when they’re most active. This boosts engagement and signals to the algorithm that your post is popular.
4. Post at the Right Place
There are a lot of things that go into the algorithm, and it changes constantly. That’s why you need to keep up with it, and always be looking for new ways to improve your reach on Instagram.
For example, the algorithm looks at things like: The content: how popular it is. The account that posted it: how often you interact with them in the past few weeks.
5. Post at the Right Time for Your Audience
The Instagram algorithm looks at many factors when ranking posts in the Feed and on the Explore page. One of the most important is a user’s interaction history. This includes how often they’ve viewed or clicked on posts from a given account.
Take the time to evaluate your audience’s behavior with your photos and Reels. Then, create a content strategy that will capitalize on their engagement.
6. Use Emojis
Emojis are a great way to amplify your Instagram captions, comments, stories, and direct messages. They can also be used to highlight important information, such as a new product or an event.
If you are not able to react with emojis on Instagram, it may be because the feature is not available in your country. You can try updating your app or reinstalling it to fix the problem.
7. Use the Right Formats
Instagram supports a number of different images and video formats. Ideally, you want to upload photos in a square aspect ratio.
You should also use videos that are fun, engaging, and inspiring. These types of videos tend to perform well on Instagram.
8. Use the Right Hashtags
Hashtags are a critical part of any Instagram strategy. They can build a community, make your content more visible, and encourage people to share and save your posts.
When choosing hashtags, look for those with a reasonable usage (under 350,000,000 posts) and are relevant to your post. You can also create your own branded hashtags to promote your business.
You can find relevant hashtags by typing keywords into the search bar on Instagram.
9. Use the Right Formats For Stories
Instagram stories are a great way to reach new audiences, but you need to be careful how you format your content. Make sure your photos and videos are sized to 1080 pixels wide by 1920 pixels high.
Also, use Story stickers and add-ons that encourage engagement. This helps your content stand out and wins points with the algorithm. Try asking your audience questions, conducting a poll, or adding a GIF.
10. Use the Right Formats For Posts
Instagram compresses your images and videos before posting, so it’s important to share them at an optimal resolution. If you upload an image that’s wider than 320 pixels, it will be enlarged and look blurry.
Try using Adobe Express to personalize pre-made Instagram templates that fit your brand. You can even auto-apply your logo, colors, and fonts to keep your content on-brand!
