Leading Shopify Ecommerce SEO Guide (2024)

It is the dream of every e-commerce store owner to get more traffic for the sake of increasing business sales and revenue. Most business owners hire Shopify SEO services to increase their website traffic, but it is important for you to have some knowledge regarding SEO so that you can understand if the person you have hired is working in the right way.

Shopify search engine optimization is the process of enhancing your website’s content and practices according to search engine guidelines. Moreover, you have to update your content and incorporate the keywords naturally your audience is searching for on the web. We all know that the world is changing fast, and people prefer to shop online instead of going outside and spending time visiting different shops and stores.

According to the studies shared by Google, almost 67% of people prefer to shop online and use Shopify and Google Maps to find their desired products or services. Businesses that have online stores make 40% more sales than those that don’t sell online. In this blog, I am going to tell you how you can enhance your website traffic by harnessing your SEO without spending tons of money on paid ads and marketing. So, if you are a business owner, this guide is especially for you. Read it to the end. You will be able to keep a close eye on and understand what the SEO persons are doing on your website.

What Is Shopify SEO?

If you just have an online store and don’t know what SEO is, you might be thinking about it. Let me help you understand it in the easiest wording. So, Shopify SEO is the process of enhancing your website ranking and making it at the top of the search engine results pages, also known as SERPs. SEO is all about improving the ranking so that your website’s visibility is enhanced and more people visit your store who are searching for the products or services related to yours.

For example, if a store name is “Kids Toys” and the store owner wants to enhance its visibility with the help of SEO, they have to incorporate keywords like “Best Kid Toys in the UK” This will help him incorporate the keywords naturally in the product descriptions and blogs. This will help you rank on the keyword, and whenever somebody searches the keyword “Best toys in the UK”, there are huge changes that your store comes in front of them. This is the whole process for which people hire expert Shopify SEO services.

How to Do the SEO for an E-Commerce Website?

To do the SEO for your e-commerce store website, here are the things you have to take care of:

Relevant Keyword Research

Keyword research is the first and most crucial factor when it comes to search engine optimization. The whole SEO of your website or store depends on keyword research. Imagine if you have a pound; you have to spend 70 pennies on keyword research if you want to rank your website. There are multiple tools available you can use to do excellent keyword research, including Samush, Moz, Ahref, and more. These are all the tools that can help you do the keyword research. Moreover, if you want to save some money, you can go with Google Keyword Planner as well.

Site Architecture

Site structure is also one of the important factors when it comes to the Shopify store or e-commerce website. The reason is that you have to sell the products, and there will be hundreds of thousands of pages in your store. When the store is in the developing stages, ensure that your store is easy to understand and the user doesn’t have to make more than 5 clicks to reach the desired product. If the customer has to click more than 5 times, it means you are losing almost half of your sales. Additionally, develop the site in a way that is easier for the Google bots or crawlers to crawl.

Technical SEO

When it comes to technical SEO, there are 3 most crucial factors you have to take care of. Number one is your website should be easy to crawl, 2nd is your website speed, and the 3rd is mobile friendliness. These three things should always be in the best mode. Most importantly, the website speed and the mobile-friendliness because people these days don’t have patience and most of them use mobile phones for online shopping. So, when doing the SEO for your e-commerce store website, it is important to take care of such things.

So, these are some of the factors you need to keep a close eye on. Try incorporating all the keywords in your product pages and create the blog pages. Write blogs and articles on the queries people are making on the web and help them get answers. Once you have started getting the traffic, your sales will automatically grow.

Moreover, if you are looking for professional SEO services in London, make sure to check the website and the Google Business ratings of the company you are hoping to hire. This will give you an idea about the business mission, vision, and team. Additionally, by checking the previous customer’s feedback, it will be a lot easier for you to decide whether to work with the company or not.