Product Video Production Tips For Emerging Brands
Emerging brands considering Product Video Production have a lot to consider when choosing the right services and strategy. Many consider the DIY method, which 20 years ago, might have been necessary yet with price drops due to equipment and services becoming more affordable, you no longer have to settle.
Companies like Brainiac offer Product Video Production at very reasonable rates from brands that are still getting their act together. It used to cost hundreds of thousands of dollars to launch campaigns that looked good and sounded good, yet times have changed. It’s not, all about finding the right team with the right strategy.
Top five things to consider when embarking on Product Video Production are:
- Production Value Equals Trust: Do not think that shooting your product in an Amazon tent is going to make people think your brand is real. Sure, some product shots are helpful. But ultimately, a combination of high-end-looking lifestyle shots and real actors is what will be more likely to build interest in your product.
- Know Your Platform: Your video must be designed for the platform you plan to run it on. Each platform has it’s own best practices. If broadcast is where your video is destined to go, you must hit the 30 second mark exactly. You might also want to include your QR code on the screen if your primary means of selling is e-commerce, as it is unlikely they will type in a website later. If youtube is your platform, the video can be any length but remember audience retention effects SEO, and make sure and optimize the screenplay itself with your target keywords. Each vertical platform also has its own best practices. Check in with your video production company about using Tubebuddy and SEMrush as part of the scripting process, and to learn more about what is necessary to travel outside of paid ads on each platform.
- Content is king: Make sure your video has a sense of excitement if it is an entertainment or lifestyle product. If it is a product for practical purposes, information is the way to go.
- Represent your target market: Casting and location are essential parts of the process. Use actors that your audience can relate to and locations that the product is likely to be used in. Gone are the days when audiences care about seeing your product on a white concave background. They want to see it in the real world.
- Make it brand-centric: Use the same fonts and style and energy as your overall branding. If you have not established an overall brand, work with your production company to find the appropriate brand voice for that product.
For a fantastic resource that is affordable for brands that are just starting out, check out this Product Video Production website.
