Tips to Optimise Corporate Videos for Maximum Engagement

Corporate videos are powerful tools to facilitate hassle-free communication between businesses and target audiences. They are also quite crucial for raising awareness and conveying messages. Yet, many brands using videos are not that successful in capturing and retaining attention. That is just why many entrepreneurs are now turning to companies providing corporate video production in London. Read on to get an idea about just what these professionals will guide you towards.

What to Consider for Enhancing Corporate Videos

• Knowing Your Audience

  Every corporate business needs to have a deep and clear understanding of its target audience. For most, it is common knowledge that different audiences need to be approached with different styles and tones. End-users, or B2C audiences, are more enticed to act upon emotionally engaging stories, while B2B ones prefer hard facts and convincing data. Keep this in mind before creating any video marketing strategy. You have to address the pain points of your target audiences.

• Grab Attention Early

Attention spans have gotten a lot smaller over the last decade or so. Right now, short and instantly eye-catching videos are making waves across social and online channels. As a rough rule of thumb, your corporate video has to grab attention within the first 5 to 10 seconds. That entails having a powerful hook, a statement, and enough emotion and logic to inspire action. Countless brands in your sector are vying for the top spot, and you have to stand out. Relying on professional video production teams can be a great way to do so.

• High-quality Production

The production quality of your video has to be top-notch if you want to attract some eyeballs. You do not need a gigantic budget, but make sure that the basics are covered. Pay attention to having the right audio quality, proper lighting, and high-quality visuals. The end product must have a good deal of polish and should convey your message effectively. Many businesses are now turning to reputed companies for bespoke corporate video production in London to ensure optimal quality. The payoff is higher engagement and better chances of conversions.

• Mobile-friendly Videos with CTAs

Most people now watch promotional videos on their mobile devices. So, your corporate video should be mobile-friendly with crystal clear audio and readable text snippets. You can choose to have a briefer version of the same video in a vertical orientation if needed. It is also important to make sure that the player for delivering content online is responsive, i.e. choose a popular and reliable video platform. If you want good results, make sure to have impactful hooks and call-to-actions (CTAs) in your video. You can direct viewers to your website or app, nudge them to contact you, or suggest they subscribe to your newsletter or channel.

The factors listed should be considered by anyone who wants to get an eye-catching and impactful corporate video. You can get in touch with a reputed video production company in London for the best results.