Top 5 Pay-Per-Click Advertising Strategies
PPC advertising is a must-have for any business that’s actively looking to reach out to potential customers in search of their products and services. In the last decade, this has become the go-to advertising method for advertisers worldwide, no matter the niche.
When done right, PPC provides your business the opportunity to boost its conversions, lower its overall marketing and advertising expenses, and grow your brand. Its advantages are many, and below is a look at some of the strategies you can implement in your PPC campaigns.
1. Using Automation
Various elements of your PPC campaign can easily be automated. For example, have you heard of bidding? You can use this to perform Ad optimization, reporting, and even A/B testing where needed.
Google is your friend when it comes to ad automation tools. It always releases tools that can help you stream your platform’s advertising experiences. Besides using the Google-provided automation tools, you can always turn to the dynamic text ads from Channable to help you manage your ad inventory.
2. Voice Search
Voice search has increased the integration of smart speakers and virtual assistants. In turn, this has led to a revolution in how users interact with home automation technology, especially on matters related to voice search.
As the number of voice-activated searches continues to rise, users are now at liberty to use it in a more conversational and natural manner. Its ease of use has led to integrating Alexa, Google Assistant, and Siri into daily life.
Statistics provided by Adobe Analysis show that voice searches will make up to 50% of all searches by the end of 2024. For businesses and advertisers that want to remain ahead of the competition, this means one thing – it’s time to change your PPC tactics for what’s ahead.
3. Relying on Smart Bidding
When it comes to maximizing conversion bids, machine-learning and AI powered smart bidding have become a game changer. Recent surveys indicate that firms that rely on the two have seen a 30% increase in their conversion rates. This translates to a notable ROI for the firm!
Implementing this PPC trend in your strategy means you get to optimize your ad and marketing expenditure while enhancing your campaign efficiency. Some of the strategies included in smart bidding are:
- Target Return on Ad Spend
- Target Cost Per Action
- Maximize Conversions
- Maximize Conversion Value
4. Amazon for Advertising
As long as you have an online business, you should have an amazon ads strategy. The reality is that up to 89% of consumers today buy their goods from Amazon. Therefore, you should seize every chance you can get to convert the average ‘surfer’ into a buyer.
Amazon offers a host of services including Sponsored Product adverts that allow you to get paid on cost per click. Such ads can be found in product search results, together with other product listings. A good example of this would be Google PPC ads, which tend to appear before other natural search results.
5. Target the Right People
Lastly, knowing how to target the right people via audience targeting can make all the difference. Audience targeting has become a useful PPC strategy as it enables you to display ads in front of audiences (demographics) that are a perfect match for your ideal customer profile.
You can use this strategy to target people depending on their gender, age, occupation, place of employment, income, etc.
Additionally, audience targeting enables you to reach a more specific segment, making it better than keyword targeting. Although keywords are still a good way to connect with audiences looking for certain topics, audience targeting helps narrow down your focus target.
