Why SEO and Digital Media Marketing are Different

SEO means uplifting and bringing your website rankings mainly on Google. How could we do this? We can do this by optimizing our website according to ethical standards. Only follow White Hat SEO techniques and avoid Black Hat SEO techniques because you may get a short-term relief by using Black Hat but in the long run you will ultimately get penalized by Google. Now, Google has a robust system of filtration.

On the other hand, digital media marketing is all about making use of videos, ads, posts, or different social media platforms to increase their outreach and brand awareness. It encompasses various techniques and strategies to market products and services over the internet.

Scope and Tools:

We can say that digital media marketing has a wider scope as compared to SEO because in digital media marketing we have various methods and techniques to resonate our marketing message to the ears of our respective audiences. Whereas SEO has a limited scope and we can say that SEO is a sub-branch of digital media marketing itself. Before hiring seo expert for your website, always look for expert that has expertise in platform that you are using. For example, if your website is powered by Shopify then you should hire shopify seo expert.

If we talk about the tools then digital media marketing has a number of platforms and tools to pitch a marketing message on different social media platforms, Youtube, and other digital channels. Whereas SEO is itself a tool and is standing on one main idea and that is optimizing a website by carefully understanding the mechanism of search engines mainly Google. Why we are talking about Google is because around 90% plus traffic goes to different websites through only Google.

Handlers and Standards:

In digital media marketing, the professional digital media marketing agency can handle every aspect of digital media marketing from PPC to affiliate marketing. Whereas in SEO if you are doing an online business on an ecommerce platform like BigCommerce then a professional Bigcommerce SEO Services company can have more ways and techniques to optimize your website to get more organic traffic to get more and more conversions. Your professional Bigcommerce SEO Services company may not be well aware of other aspects of digital media marketing.

When we talk about the standards and protocols then digital media marketing has no stringent set of protocols that need to be followed to get results. Whereas in SEO there are some set standards that have to be followed to get maximum and better results in SERP rankings.

Integrating SEO and Digital Media Marketing:

SEO is an ever-evolving field and an ecommerce seo expert needs to upgrade himself because the search engines are constantly upgrading their methods of ranking sites. SEO specialists need to update themselves with the latest trends and knowledge.

The recent change in SEO is the incorporation and integration of digital marketing techniques. The new thing that comes out as a result of this integration is Search Marketing Integration (SMI). As search engines continue to upgrade themselves it is noticeable that search is increasingly overlapping with other marketing strategies and this will ultimately revolutionalize the whole concept of an organization of approaching the concept of sales, PR, marketing, and branding. The ultimate success will require SEO with standard protocols and the best and most persuasive marketing strategies.