Why You Need to Take Online Security Seriously (and What Can be Done)

There are many recipes for success within the online retail community. E-commerce business owners are often focused on metrics such as sales, marketing, product development, and social media marketing. However, all of these efforts will be in vain should the site itself fall victim to a cyberattack. How can you mitigate these risks, and are there any ways that are more effective than others? It pays to briefly examine what the industry experts have to say on this matter. 

Always Opt for a VPS
Virtual private servers offer distinct advantages when compared to their shared counterparts. Ample cloud storage, dedicated website support in the event of a technical issue, fast page loading speeds, and enhanced security firewalls are some prime examples. It therefore makes perfect sense to migrate to a company that offers web hosting with advanced protocols so that all bases are covered. Note that it is possible to select from various pricing plans; a nice touch for those who are concerned about their budget. 

A Disturbing Trend
Were you aware that communications provider AT&T recently suffered from a massive data breach? The proprietary information associated with numerous customers was exposed, and the extent of the damage is still not fully known. The main point here is that even larger businesses that have adopted the most advanced security firewalls are not immune from the latest online threats. This is why small- to medium-sized online enterprises need to be even more cognisant of the latest risks. Being prepared is one of the best ways to mount a strong defence. 

Phishing: The Rising Tide
Email phishing has become an extremely potent threat; particularly due to the fact that customers may not be aware that their personal information has become compromised until it is already too late. This is also why adopting a handful of practical tips is important. One common suggestion involves creating strong passwords that cannot be easily duplicated. These should contain a random series of letters, numbers, and symbols. If you suspect that your personal data has become compromised, always make sure to change your existing password as soon as possible. 

Two-Factor Authentication
This next suggestion is particularly relevant for online business owners. It is now wise to include a process known as two-factor authentication (2FA) when customers are performing transactions. This is essentially a way to thwart risks such as fraud and/or data theft. The user will be required to complete an additional step (such as copying and pasting a code sent to their smartphone) before an action is approved. 

A Constantly Evolving Battlefield
It is becoming even more challenging to remain one step ahead of the online threats that continue to emerge. While there might not be any cure-all for cyber crimes, there are plenty of ways to minimise the risks that they pose. Business owners and consumers alike must be aware of these scenarios so that they can take the most appropriate actions. As the saying goes, it is always better to be safe than sorry.