Everything You Need to Know about Email Marketing
Features of Email Marketing
Email marketing is the promotion of products using email newsletters. If used correctly, sending emails to customers’ emails can become one of the main channels of promotion. It will be effective for online stores, SaaS products, content projects, and corporate websites.
Stages of email marketing:
- Audit: We assess the current situation with email newsletters. Analyze competitors.
- Strategy development: We work out content for emails, mailing scripts, and metrics to track effectiveness.
- Strategy implementation: We collect the base, launch regular and automated emails, and create/refine templates for email newsletters.
- Analyze results: Check the effectiveness of the mailing system and evaluate metrics. We prepare a detailed report and proposals for further work by email.
Unless you have the resources, free time, and money to personally contact each of your potential customers, there is no better marketing tool than email. Read more about the peculiarities of email marketing pricing at https://selzy.com/en/blog/how-much-does-email-marketing-cost.
The Old School Marketing Tool
Email marketing is a rather old-school but effective way to promote online. It allows you to solve quite a wide range of tasks, despite the fact that there are other ways to promote your business on the web.
With its help, you can:
- Increase repeat sales and LTV;
- Conduct qualitative segmentation and separate groups of customers (by gender, age, geolocation, etc.);
- attract new customers and maintain the interest of regular customers;
- promptly inform customers about promotions, news, and events.
With minimal financial investment, this tool combines personalized communication with mass coverage.
Email Marketing Organization
Email marketing specialists can create an effective promotional email to drive new customers to your website. They will design, test, and implement such essential elements of a mailing list.
What you need to organize an email newsletter:
- Address database: To implement an email newsletter, you must first have a database of your existing or potential customers’ addresses. This can be a database of customers that the company already has, a database of addresses collected through a form on the website, or another legal way.
- Segmentation of the base: For the mailing to be more effective, it is necessary to structure the address base with exciting features for the advertising campaign. This can be any data – breakdown by cities and regions, age groups, occupation, gender, etc.
- Service for email distribution: After that, you will need a tool to carry out a mass advertising mailing without getting into the “Spam” folder on the recipients’ computers. You can order a mailing with different parameters on several services. Such services provide reliable delivery of letters to the Inbox using special servers and other tools.
It is essential to know that the message’s main idea corresponds to your company’s marketing strategy and is aimed at achieving the goals of the advertising campaign.
Profit from Email Campaigns
Statistics show that more than 55% of successful online sales were made thanks to email newsletters. This is three times higher than sales from direct visits to the site. The effect of mass mailing can be compared with the impact of remarketing – both tools are aimed at working with an audience that has already had some experience of interaction with the brand’s website or with the brand in general. As for the mailings themselves, it is essential to plan the mailing strategy properly – frequency of mailings, topics and content of emails, prepare templates for formatted emails, and decide on a service for mailings.
When thoughtfully set up, email newsletters allow you to achieve the highest conversion rates. Promotional mailings in an online store can bring 2-7% of conversions per transaction compared to 1-2% from contextual advertising.
Increase the Response from Email Marketing
To get the most significant response from email marketing, you must gather as much information about your users as possible. This can be done by analyzing independent statistics services on your website (Google Analytics), conducting online surveys, and communicating with your audience on social networks. According to the statistics of many services, personalizing mailings for an online store gives 65% more conversions into orders than the same type of emails across the entire database.
How Much Does It Cost to Order a Mailing List?
The cost of email distribution is composed of several components and can vary greatly depending on the product, market, and the size of the subscriber base. In most mass mailing services, the cost per e-mail decreases as the number of messages sent increases. It allows you to choose the optimal rate in terms of audience coverage and costs. The agency’s services for developing the concept of an email newsletter, creating content, launching, and maintaining it may also have different costs.
Conclusion
A competently designed advertising message will give you the maximum return from the advertising campaign. You need to order an email newsletter from a marketing agency to do this. The effectiveness of mailing can differ depending on the advertised product or service, market conditions, and other marketing factors. What can be guaranteed to those who order mailings from professionals is an increase in the number of responses and orders from the first day of the campaign, total payback of the cost of mailing, and a gradual improvement in sales growth.
