Brieye in Vitafoods Europe 2024: New Technologies and New Opportunities

The European health food and ingredient exhibition, Vitafoods Europe was held in Geneva, Switzerland recently. As the largest professional exhibition in the European health food industry, Vitafoods Europe stands an unshakable leading position in the industry. It attracted more than 1,300 brands from over 160 countries around the world, with tens of thousands of visitors each year. The well-known European eye health brand Brieye was invited to participate in the exhibition. Its unique product formulas and benefits of products attracted the attention of many industry experts and consumers, becoming the focus of this exhibition. By joining this international event, Brieye explored future development trends in health nutrition together with all other global leaders.

As the technology leader in the eye health industry, Brieye continuously innovates to empower the quality of products. In this event, Brieye introduced their new nutritional technology solution and their star product for children’s eye health. During the exhibition, Line Askheim, the R&D Team Leader of Brieye, demonstrated the unique Concordix® emulsification technology, which achieved the perfect fusion of fat-soluble and water-soluble nutrients, and improved the capacity of nutrition, increased bioavailability to 43%, and absorption rate to 200%. The fifth generation of the star children product is in pudding form to make it easy to absorb by body, increase capacity and have a better taste. It provides children with a comprehensive support of nutrition for eye health in a safe and effective way.

Brieye has been deeply involved in the field of eye health for many years. It works closely align the concept of scientific innovation, enhancing the safety and effectiveness of products. And it has always been committed to offer “one-stop” eye health solutions to users from all over the world. Brieye has Research & Development centers and factories in Italy, Norway, Australia, New Zealand and other countries. By closely working with international universities and research centers, Brieye can continuously promote product innovation and clinical research.

With the professional medical team, innovative R&D capabilities and global supply chain integration capabilities, Brieye has attracted many exhibitors for cooperation. Brieye also actively develops the global market and brings high-quality, efficient and safe health products to all the customers. The successful participation in the Vitafoods European Nutrition Food Exhibition not only demonstrates the brand’s strong influence in the global market, but also builds a solid foundation for its future international development.