How to Stand Out at Trade Shows in 2026: Practical Strategies for B2B Brands
Recent numbers from the Center for Exhibition Industry Research (CEIR) show the significant momentum the U.S. B2B exhibition space has regained. Their Q4 2024 Index reached 95.6, placing the industry very close to its pre-pandemic heights. Another update released in mid-2025 noted that attendee participation is recovering faster than most other exhibition metrics, landing only…
