Going Green with Custom Sustainable Business Merchandise
As people and organizations become more aware of the effects of climate change, the need to preserve and protect our environment has increased. Businesses can help in this effort by adopting sustainable practices, including using sustainable business merchandise.
Sustainability refers to creating something that can be sustained for as long as possible without causing harm to the environment. Sustainable business merchandise considers a product’s full lifecycle, from its production and use to disposal or recycling. Businesses that embrace sustainability contribute positively to their surroundings and appeal more strongly to conscious consumers who prioritize eco-friendliness when making purchasing choices.
Customize merchandise with your company’s branding, which can positively impact your brand’s image and loyalty while being environmentally friendly. Here are some ideas on how you can go green with custom sustainable business merchandise:
1) Eco-Friendly Bags
Many businesses hand out tote bags at events or trade shows filled with company information or related literature. Rather than opting for paper bags with a shorter lifespan for their single-use purpose, reusable and eco-friendly bags made from good quality materials can promote sustainability long after an event ends.
You might choose organic cotton canvas bags stitched without plastic or natural jute shopping bags bound together by recycled fibers instead of plastic ties. Using fully biodegradable fabrics like hemp to manufacture these products would make them more eco-friendly.
2) Recycled Stationery
Recycled stationery, such as note pads or pens, helps reduce tree felling while minimizing landfill waste by utilizing post-consumer waste instead of natural materials. Choosing recyclable stationery items communicates your commitment to preserving our environment while building a reputation based on caring about these issues.
Most companies benefit from printed office stationery like letterheads, envelopes, etc., so why not ensure they are sourced sustainably? Consider publishing all marketing material (both internal/external) on paper with high post-consumer recycled content. You could use vegetable-based inks and refillable pens made from biodegradable materials.
3) Reusable Drinkware
Plastic bottles for juice or water have become notorious for creating massive pollution worldwide. BPA-free plastic resins make reusable cups, tumblers, or water bottles sturdy, long-lasting, and safe for daily use to retain your brand exposure.
Stainless steel tumbler cups come equipped with anti-leak cover sets to continue functioning properly long after a promotional effort concludes. Flask-like varieties outfitted with stoppers that host tea infusion chambers are popular today because they match well with modern lifestyles.
4) Seed Paper
Another eco-friendly custom merchandise option is seed paper that can be printed on and infused with plant seeds inside; once buried in soil under a layer of topsoil, new plants sprout from the fiber material. The plant-based paper is biodegradable and significantly strengthens environmental conservation awareness by enhancing your green message.
You can distribute seed-embedded keychains or bookmarks worth mentioning with ecological messages such as ‘Plant this paper to grow beautiful flowers’ on them, which smartly promotes a continuation of sustainable behavior often outside business premises too.
5) Renewable Energy Technology-Based Merchandise
Some companies have developed gadgets that harness renewable energy sources, such as solar-powered chargers/fans/flashlights/torches/portable bulbs, ideal for outdoor physical activities, including camping. Opting to promote brands by aligning their marketing products and spotlighting renewable, recyclable material knowledge ultimately showcases how your company continually adapts by protecting our natural resources.
Customizing these innovative gadgets further establishes loyalty by providing consumers with regular interactions with sustainable solutions while showcasing their effect directly on everyday lives with minimal environmental impacts.
Conclusion
Going green promotes environmental awareness and enhances your brand’s image and consumer loyalty. By exploring options with custom sustainable business merchandising, you can opt to reduce waste from single-use items while generating a positive impact on the environment.
Consider utilizing promotional merchandise that hints towards environmentally friendly behavior patterns, showcasing a gamut of eco-focused products stamped with your customization as a seal for proof. As organizations try to become more conscious of their carbon footprint, switching to sustainable merchandise is a small but effective way businesses can make an impactful contribution.
